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What to Sell on Etsy: 30 Ideas That Will Make Money in 2022

If you want to be successful on Etsy, you need to do your research and choose your niche carefully. If you don’t have a product in mind, it can be helpful to look at successful shops to see what to sell on Etsy.

Find out how they market themselves and what they have to offer their customers.

What to Sell on Etsy to Make Money in 2022

Etsy sellers can list just about anything for sale, including clothing, home decor, art and crafts, wedding items, jewelry, pet supplies, and customized goods.

Don’t know what to sell on Etsy? If you want to start making money by selling products online, check out these 30 of the most profitable items that you can sell on Etsy.

1. Handmade Jewelry

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One of the most popular things you can sell on Etsy is handmade jewelry. You can show off your personality and style with custom-made jewelry, and there’s a lot of room to be creative within this category.

Even if you have no prior experience making jewelry, it’s a craft that is surprisingly easy to pick up.

Many self-taught jewelry makers first learn the basics from books at the library or on Pinterest. With all of the available craft supplies, some pieces can be completed in just a few minutes.

It’s often just a case of assembling pre-made items, such as necklaces, bracelets, and earrings, before selling them on sites like Etsy.

Wedding items, for example, personalized earrings with the wedding colors or the bride’s initials, can be good earners.

The wide range of colors and shapes of crystals from companies like Swarovski are ideal for this.

2. Jewelry Supplies

Crafting is another big seller for Etsy.

Etsy is a great platform for jewelry makers to sell their products. You already have access to a captive market of buyers who are interested in purchasing handmade jewelry.

These can be bought from wholesale sites like Alibaba, before being repackaged into smaller amounts to be sold.

From silver earrings to pre-made bracelets, Etsy sellers are selling all kinds of accessories.

If you’re into making jewelry, why not put together some kits to sell on Etsy? That way, people can buy everything they need in one go and get crafting straight away. Plus, it’s a great way to show off your skills and creativity!

3. Craft Kits

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You can sell a variety of supplies on Etsy, but one of the best ways to make more money from your Etsy shop is to offer complete craft kits. This will allow your customers to complete the craft project they started, and they may be more likely to purchase a kit from you again in the future.

A quick look at Etsy and Pinterest shows that homemade goods are very popular, with people searching for things to make themselves.

If you’re selling craft kits on Etsy, clear photography is key. People want to see exactly what they can create and how easy it will be.

4. Stickers

Stickers are one of the most popular items on Etsy, whether they’re for temporary wall decorations, kid’s crafts, or greeting cards and invitations.

The small size of these stickers also means that shipping costs are very low and that you won’t need a lot of storage space.

Some of the most popular stickers sold on sites like Etsy are ones designed by the sellers, but they can also be purchased in bulk from wholesalers.

Canva is a great free-to-use design platform that can help with graphics. You can then sign up for a print-on-demand service to get your stickers printed.

If you’re looking for a low-investment item that can add some personality to just about anything, stickers are a great option. You can sell them on Etsy and make a decent profit with very little effort.

5. Handmade Cards

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Handmade cards can be a profitable product to make and sell online.

You can make beautiful handmade cards quickly and easily by gathering the right supplies, such as stickers and other embellishments.

Personalized cards are always a nice touch, and Etsy is a great place to sell them! Wedding or party items such as invitations or thank you cards often do well.

These items are easy to make, inexpensive, and perfect for selling online.

They also take up very little storage space and the shipping costs are low.

Etsy is the perfect platform for selling handmade cards because shoppers love finding unique, one-of-a-kind items.

6. Personalized Cards

You don’t have to do anything fancy to sell gift cards.

Canva is a great way to create stunning, professional-looking designs quickly and easily. With Canva, you can have your design ready to go in just a few moments!

Each customer can pick and choose what they want, so there’s no need to store any stock or waste any materials.

If you like to design things, then creating custom greeting cards to sell on Etsy could be a great way to earn some extra money.

You don’t even have to make it by hand.

7. Photography

If you’re good with a camera, you can make some serious money by selling your prints in an Etsy shop. With just a few clicks, you can list your photos and start earning money from your hobby.

Some of the simplest products you can resell are posters, as they require little setup and are easy to post.

You can sell your pictures online just as they are, printed on high-quality photo paper and framed.

If you don’t want to spend money on frames, you can use inexpensive store or bulk bought frames to enhance them.

You can also print photos onto t-shirts, mugs, notebooks, or any other item you want to sell. This is a great way to personalize your products and make them stand out from the competition.

8. Digital Art

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If you’d prefer not to sell greeting cards, you could consider selling other kinds of graphic products like posters or prints.

Creative ideas for making money on Etsy include using inspirational or amusing quotes, song lyrics, or excerpts from books in your prints, or creating original prints yourself. 

Personalized graphic prints that tell a story are always popular, especially as newborn babies or wedding gifts. You can create these prints yourself and sell them as printables.

Alternatively, you can opt to sell unframed or framed versions of your artwork.

9. Printable Planners

Printable planners have been some of the best-selling items on Etsy.

It’s a product with high potential for a passive income, and an item that has a high volume of searches.

Once your printable planner is complete and listed for sale, you can sit back and watch as customers purchase your product!

Our top tip for sellers is to sell planners that cover meals, fitness, and budgets.

If you’re feeling stuck, Pinterest is always a great resource for finding creative ideas.

10. Journals and Notebooks

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Notebooks and journals are great for people who want to get organized.

You can either purchase these pre-made, or you can create your unique designs using sites like Canva.

Vintage-style journals or notebooks are popular desk accessories and they’re perfect for setting up a successful sideline business on Etsy.

11. Party Supplies

Party supply items are popular on Etsy, whether it’s for a kid’s birthday, a 21st, a 50th, or a wedding.

Products on Etsy in this category can help you make your party unforgettable! Banners, party bags, decorations, cake toppers, invitations, and much more are all available.

As one of the biggest events in a person’s lifetime, weddings provide ample opportunity to market various supplies to those who are willing and able to spend. Etsy shoppers are no exception, so if you’re looking to cash in on some wedding-related sales, this is the platform for you.

12. Wedding Dresses

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You may be inclined to skip this category if you’re not an accomplished tailor or seamstress, but what about vintage products?

Etsy is a great place to find unique, one-of-a-kind wedding dresses! Whether you’re looking for a dress that was handmade by the seller or simply purchased to sell on Etsy, you’re sure to find something special.

Weddings always need a lot of supplies, so selling wedding-related items on Etsy is a great idea.

If you have experience with sewing, you could also offer to make outfits for the bridesmaids or other members of the wedding party. This could be a great way to show off your skills and add something unique to the wedding.

13. Handmade Clothing

If you’re skilled at making clothes from fabric or yarn, you could make money by selling them on Etsy.

If you’re looking for a unique gift or something special for your little one, handmade clothes are worth considering! Etsy is a great place to find all sorts of handmade clothing, from newborn baby clothes to crocheted shawls. You can even find dresses made to order according to the buyer’s specifications.

Any shopper browsing through your Etsy store will be thrilled to find one-of-a-kind items that can’t be found anywhere else.

14. Handcrafted Accessories

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Handmade accessories and clothing are as equally sought after as handmade clothes.

On Etsy, you can find many handmade accessories like knitted scarves, handcrafted hats, and soft socks. These make great gifts for friends and family or even as a treat for yourself! 

As an Etsy seller, your photographs must be clear and showcase your products in the best light possible. This will help you to attract potential buyers and make sales. It is also important to be creative with your photography, as this can make your items stand out from the crowd.

A little creativity goes a long way when you’re expecting people to buy into your artistry. Be unique and helpful to ensure customers want to purchase your products!

3BN’s success on Etsy can be attributed to a few key factors, such as utilizing Pinterest for promotion, following Etsy’s guidelines, and using quality photography and product names that people are likely to search for. By employing these strategies, 3BN was able to generate close to a million dollars in sales per year by 2015.

15. Homemade Beauty Products

Learn from the big brands like The Body Shop and Lush when it comes to making a great first impression.

Founded in Poole, UK, Lush is a store that sells scented bath fizzers and soaps as well as potions packed with fresh, natural ingredients. Customers flock to buy these products because they are unique and helpful.

The Body Shop dates back to 1976, and its origins can be traced back to a small, coastal town in southern England.

More and more people are using organic and homemade beauty products, and those who sell these products on Etsy can make a good amount of money.

If you can source your produce locally and use recyclable containers, you’ll be able to appeal to even more customers. Etsy is a great platform for selling organic and homemade beauty products, so take advantage of that!

16. Self Care Packages

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Gift boxes that promote self-care have become increasingly popular in recent years, and they are one of the most popular items sold on Etsy.

Self-care gift boxes are a great way to show your loved ones how much you care. You can fill them with items that the recipient will love, such as flavored teas, chocolates, candles, face masks, and nail polishes. These boxes make great gifts for any occasion and are sure to put a smile on the recipient’s face.

The possibilities for making and selling these are endless, and as with all handmade gifts, these sell well on sites like Etsy.

17. Foodie Gift Boxes

Who wouldn’t love to receive a package full of delicious, edible treats? I know I would! A box of yummy food is the perfect way to show someone you care.

Already, some Etsy shops sell gift baskets, boxes, and bags filled with food items from specific regions, as well as those that contain old-fashioned candies.

Freshness may be an issue with some types of food, so how will you address this? Also, how will you find suppliers?

As people are always looking for unique and thoughtful gifts, a food gift box is a perfect option to sell on Etsy. Not only will you be able to make a profit, but you’ll also be providing a memorable and delicious gift for your customers!

18. Sustainable Products

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Zero-waste is a hot topic these days, so why not jump on the bandwagon and help save the environment?

The basic idea is to send as little as possible to landfills – ideally none.

Refillable and chemical-free products are great for business.

Sales of reusable takeaway coffee mugs, washable sanitary products and diapers, and eco-friendly or refillable toiletries are booming.

Think about all the trash we throw out.

Items like food, drink, and beauty products are some of the most common items to be recycled.

How could your sustainable product line address that sort of problem?

19. Vintage Items

Vintage items are another great way to recycle, and by selling your unwanted goods on Etsy, you can both declutter your home and make money.

Items that you can sell on sites like Etsy that have been previously owned are clothing and fashion accessories, furniture, and home decor.

Designers are constantly being inspired by mid-century furniture and apparel from previous decades. These pieces continue to be popular among buyers, regardless of the current fashion trends.

20. Homeware

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Some of the best-selling products on Etsy are items that help make homes more comfortable or attractive.

With the growing popularity of working from home and people taking more vacations, Etsy sellers are finding success selling home decor.

Potential items to sell on eBay could include anything from old sofas to paintings to decorative bowls.

Anything that creates the ‘cozy’ or ‘warm’ feeling is extremely popular, especially in places where it’s chilly.

21. Candles

Candles are one of the best items to sell on Etsy.

There are tons of ways out there, but the key is to find something that’s unique.

Could you offer scented or novelty candle options in your store?

As any experienced Etsy shop owner can tell you, adding a lot of essential oil to your homemade soy wax candles makes for great therapeutic and all-natural products.

22. Printed Mugs

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The themes and names you can list for sale in an Etsy shop are almost limitless.

From simple initials to movie quotes or holiday sentiments, mugs always sell well.

Again, you can dropship with services like print-on-demand companies, so there’s no need for storage.

Canva has a wide variety of mug templates that anyone can use, regardless of skill level!

23. Stylish T-shirts

Funny slogan t-shirts are also popular on Etsy.

Like with coffee mugs, you can arrange for the shirts to be printed as needed and ship them directly to your customers.

Canva’s got you covered when it comes to designing your stylish t-shirts!

When creating your template, we recommend mixing up the colors and font styles.

If you don’t want to be selling the same stuff as everyone else, then you need to find unique items. This is especially important if you want to make money on Etsy.

24. Phone Cases

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Shoppers who like to spend time surfing on Etsy would love a unique or personalized phone case.

These are among the best items to sell.

As with coffee mugs and T-shirts, these can be fulfilled by dropshippers.

25. Enamel Pins

Create your own enamel pin designs and be part of Etsy bestsellers.

If you order 100 or more of them, they are very cheap to come by.

Your small inventory won’t be an issue, as you’ll easily find room for it.

If you find some best-selling designs, you can make a lot of money on Etsy.

26. Pet Supplies

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While pet supplies may not be among the things you consider selling on Etsy, many people do love to pamper their furry friends.

Pet products are among the most popular products sold on sites like Etsy.

Collars for dogs and cats, leashes, toys, and even pet clothing are all great items that are sure to sell well. And as any feline friend will tell you, cats love anything that contains catnip!

27. Baby Accessories

Baby accessories and clothing are popular items to sell on Etsy.

Anything that makes a baby safer, cuter, or keeps them smiling is a sure hit.

You will need great photography and packaging to create a product that will be sold as a gift.

Some possible gift ideas for a new baby include hair accessories, teethers, clothing, toys, and personalized milestone products.

28. Purses And Bags

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As one of the most popular fashion accessories, bags and purses are unsurprisingly worth selling on Etsy.

You can specialize in a particular type of handbags, such as vintage, handmade, or any type of bag you think will sell.

Custom bags are another great product to make and sell on Etsy.

29. House Plants

Believe it or not, there is a big market for houseplants.

If you can plant seeds and take care of them, you could be harvesting the rewards.

The most difficult part of making and selling products online is shipping and delivery.

How will you keep your plants fresh and attractive?

That said, people do already sell plants on Etsy to make money and do so very successfully. You could definitely make some extra cash by selling plants on Etsy!

If you’re into gardening and have green thumbs, this could be a great home business to start.

30. Seasonal Gifts

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The clever sellers know when different events are throughout the year so that they can plan their sales around them. They know that the year starts with New Year’s and ends with Christmas.

In between, you have Valentine’s Day, Easter, Thanksgiving, and Halloween as well as Mother’s Day, Fourth of July, and Memorial Day.

If you want to make some extra money, consider selling goods to be given as gifts for any of the upcoming seasons.

Just think about how you’ll be able to handle the busy and slow times when running a shop that specializes in gifts for one or more specific seasons.

What Is The Most Popular Thing to Sell on Etsy?

To see what the hottest items are right now, simply head over to the Etsy homepage and check out their ‘editor picks’ and ‘popular gifts’ section.

This will give you a quick, at-a-glance guide to what might sell on Etsy.

Home decor, art, clothing, and stickers are all popular items on Etsy.

What kind of products could you be making and selling on Shopify? What kinds of margins can you make on items?

How Much Does It Cost to Sell on Etsy?

When selling on Etsy, keep in mind that the site charges fees for each item sold. This includes a listing fee for each item. Be sure to factor in the cost of maintaining a shop when budgeting for your Etsy business.

Etsy’s fees are charged at various stages of the sales process. To list an item, sellers pay a $0.20 fee. For each product sold, Etsy charges an additional 5% of the total sale price.

Setting up an Etsy shop is free, but you will have to pay fees for each sale and payment processing.

If you advertise your business on Etsy off-site, then you will be charged an additional fee.

To sell on Etsy, your product needs to meet certain criteria.

What are the best things to sell on Etsy? Vintage items, handmade goods, unique jewelry, art prints, and home decor items all do well on Etsy.

Digital downloads are one of the simplest items to sell online because customers can buy your products without having to wait for you to ship them.

Can I Make Money on Etsy in 2022 and Beyond?

Yes, you can make money on Etsy in 2022 and beyond. You’ll need to consider things like Etsy fees and the competition when you’re planning your business, but there’s definitely potential to be successful.

You don’t have to do anything new to build a successful Etsy business. You can find success by offering a better or cheaper option than another seller, or by filling a gap in the market.

Customers have already shown that they want the top-selling items, so you know that these are the products to focus on.

Tips for running a successful Etsy shop:

  • Use high-quality photos
  • Promote your shop on social media
  • Pin your products to Pinterest boards

It is more advantageous to use keywords that customers will search for on Etsy when naming your products, as this will help improve your site’s SEO.

The best way to make money on Etsy is to treat your shop like a business.

If you treat your side business as a hobby, then that’s what it will remain.

Do Etsy Sellers Need to Pay Taxes?

Any profits made on Etsy are taxed.

This means all fees, including materials and equipment, can be deducted before calculating your tax liability.

You will need to register your Etsy business with the IRS or equivalent in your country. Be sure to check with them for specific tax laws and requirements.

Under U.S. tax law, any activities conducted with the hope of making a profit are considered a business and are subject to taxes.

Even if you think it’s merely a pastime!

Who Pays For Shipping on Etsy?

The buyer typically pays for shipping, which can be expensive, especially if the buyer is located in a different country from where the seller is located.

One problem that can arise from miscalculated shipping fees is that Etsy sellers may have to pay more for shipping than they had originally planned. This can cause significant increases in the total cost of doing business on the platform, especially if the shipping charge includes insurance.

If this occurs, it can result in a significant increase in the total cost of conducting business on the platform. This is primarily due to shipping charges that include insurance, which can inflate the price even further.

One way to avoid overspending on shipping is to do some research to find out the exact price for shipping different items to different locations. This way, you can be sure that you are not spending more than necessary on shipping costs.

If you are offering free or discounted shipping, then your sales price should account for this cost so you can still make a profit from your product.

How Much Do Etsy Ads Cost?

To start promoting your products on Etsy, you need to spend at least $1 each day. This amount is based on the cost-per-click (CPC) model.

Whenever users search for products on Etsy, they will be presented with a mix of paid and non-paid listings. This allows them to see a variety of options and find the perfect product for their needs.

Both Etsy sellers have the same products, but promoted listing images are marked with “ad” in the top right corner.

Things You Cannot Sell on Etsy

There are a few things that you cannot sell on Etsy, such as alcohol, drugs, and weapons. You also cannot sell anything illegal in the United States. Additionally, you cannot sell anything that is considered to be hate speech or that promotes violence.


Etsy is one of the biggest online marketplaces in the world. It offers you an opportunity to turn your side hustle into a full-time business if you know what to sell on Etsy.