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What Is Cross Merchandising and Why Is It Important?

As a retailer, you are always looking for ways to increase sales and profits. And one way that you may be able to do this is by cross merchandising! But what is cross merchandising in retail? Let’s take a closer look at what cross-merchandising is and why it’s so important, as well as some tips for implementing it in your retail shop.

What is cross merchandising in retail?

What is cross merchandising? Cross merchandising is simply the practice of selling complementary products together. For example, if you sell shoes, you might also sell socks or shoe laces alongside them. Or if you sell electronic devices, you might also sell batteries or cases along with them.

The benefits of cross merchandising are numerous! First of all, it can help boost sales because customers will be more likely to buy multiple items if they are displayed together.

Additionally, it can save space in your store since you won’t need separate displays for each type of product.

Finally, it can create a more cohesive shopping experience for customers which could lead to repeat business down the road cross-merchandizing allows retailers to display complimentary products next to each other.

Cross merchandising when done effectively is a great way to increase sales and average order value. By placing complementary products next to each other, you can make the shopping experience more convenient for your customers. This can inspire them to buy additional items or remind them of items they need. 

Retailers rely on product placement and product displays to create an environment that will encourage customers to buy their products.

Using products from different stores is a great way to improve the shopping experience and increase revenue. This tactic involves displaying products from various departments together to draw attention and encourage purchases.

Why is cross merchandising important?

The benefits of cross selling include increased sales and brand loyalty.

Cross merchandising is the practice of displaying related items together. This tactic can be used to help increase in-store sales by drawing attention to products that complement one another.

Maximizing your space, whether on the floor, walls, counters, or entry ways, is essential for helping customers navigate through your store.

Cross-Merchandising – Advertise New Products

One way to increase customer awareness of new products is to cross-merchandise them in high-traffic areas of the store, next to complementary items. This will help grab shoppers’ attention and let them know about exciting new products that they may be interested in.

As a retailer, it’s important to always have a few core products in stock. These are the items that always sell at a steady rate and keep your business afloat. Having a mix of core and seasonal merchandise is essential for any retail store.

Placing new merchandise near your most popular products can help bring attention to it.

Attract New Customers With Cross Merchandising

What if, instead of just showing products that are similar to what the customer is looking at, we also showed them products that they weren’t even aware they needed? Cross-merchandising like this can help customers discover new products and potentially increase sales.

Point out a need 

Don’t forget to pick up a laundry bag and some delicates detergent when you’re buying your new lingerie! We have a great selection of both, and they’ll help keep your delicate items looking and feeling amazing.

Help customers save time

You can provide convenience to your customers by grouping products that are similar in your store. This will allow them to find what they need quickly without having to search through your whole store.

One way a grocery store can help shoppers save time is by placing avocados, garlic, jalapeño peppers, and tomatoes on one display. This way, shoppers can grab everything they need to make guacamole in one trip.

The addition of the bag of chips to the display further exemplifies the successful cross-merchandising strategy of the store.

Promote customer loyalty

When your customers can easily navigate your retail location and find what they’re looking for, they are more likely to be loyal to your brand. Happy customers are repeat customers, and loyal customers tend to buy more.

People who are loyal to a company can spread the word about it to their friends and family, which can create new customers.

Use cross merchandising to improve your marketing 

The goals of branding and marketing strategies are to increase sales and satisfy customers.

By cross merchandising products, you can create a connection in customers’ minds between items that they may not have thought of before. This could lead to increased sales and customer satisfaction as customers discover new combinations of products that they love.

Cross-merchandising is a great way to increase sales and profits. By offering customers solutions rather than just products, you can encourage them to buy more from you. This technique can also help customers with their meal planning and entertainment experiences, reminding them that they need the other product to go along.

what is cross merchandising? (Source)


Cross merchandising tips and best practices

Cross marketing is the practice of selling related products to existing customers. It requires a lot of research, clever thinking, and an understanding of your customers.

But, in general, there are specific protocols you can follow as you develop your own cross-merchandising strategy.

Here are some of cross merchandising tips you can employ:

Logical connection between products 

Product placement should be logical and easy for shoppers to understand. Without a clear connection between products, shoppers will become distracted and overwhelmed. Cross merchandise items that solve a problem or stimulate ideas to create an effective display.

In order to increase the value of a customer’s basket, it is important to ensure that the products chosen complement each other and make sense together. This will create a smooth customer experience and encourage them to continue shopping with you.

Use fixtures and displays 

When cross merchandising, it is important to be deliberate in your placement of products. Arrange the fixtures in a way that makes it seem like the products are meant to be together.

Product displays are a great way to cross-merchandise your products.

Get inspired by other stores

Take the time to research other stores and businesses in your area. See what types of cross-merchandising techniques they are using. This can be a great source of ideas for your own store. Just don’t copy their presentation – use it as a source of inspiration for creating your own unique product displays.

Boost Sales by Promoting Underperforming Products

If you have products that aren’t selling well, try moving them to different areas of the store. This will help them get more attention and let shoppers know that they need the item.

Sample and demonstrate products 

Allowing customers to sample your products can be a great way to sell makeup. By allowing them to test out the products, they can get an idea of how a product feels and whether it’s the right fit for them. This tactic can also be used with food and beverages.

Identify shopping patterns and understand your customers

Cross selling is all about providing your customers with clarity. In order to do that, you need to know what products are most popular, how often they buy, and how much they typically spend. You should also find out whether they prefer to buy things on discount.

As a small business owner, it’s crucial to understand your customer’s buying habits. By collecting information on the types, quantity, and price of the products they typically buy, you can better predict new shopping trends and optimize your inventory.

Do your research and stay on top of industry trends

As a retailer, it’s important stay on top of ,industry trends in order to inspire new cross merchandising ideas. Consumer behavior is always shifting, so it’s crucial to meet shoppers where they are in order to be successful.

How to Cross Merchandise Online

Cross merchandising is a sales strategy that typically takes place in retail stores, but ecommerce companies can also use product placement to boost their sales.

While product display is not part of e-commerce, there are other strategies you can employ to increase the average value of orders.

Use lifestyle photos

If you want to make your ecommerce shop more appealing to customers, add lifestyle photos. These photos should showcase your products in real life, and you can create dedicated blog articles to accompany them. These blog articles should talk about the look of the products and link through to the various products that are featured.

List complementary or similar items on product pages

You can recommend complimentary items to your customers in the “You might also be interested in” section of your product description. This is a great place to suggest more colors and products that your customers can wear or use with the item they’re looking at.

Bundle products 

By analyzing your customer information, you can determine which products are frequently bought together and bundle them together. This encourages your customers to purchase more items, which is a great way to increase your sales.


So, what is cross merchandising? It involves selling complementary products together in order to boost sales and save space in your store. If you’re a retailer, cross merchandising is a great way to increase sales and profits.

Cross merchandising can create a more cohesive shopping experience for customers which could lead to repeat business down the road. So if you’re looking for ways to improve your business, consider cross merchandising!