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What is Branded Dropshipping? Make Your Product Stand Out

If you’re like most people, you probably think of dropshipping as a way to sell generic products without any branding or identity. But what if I told you that there’s a way to take your dropshipping business to the next level by adding your own unique branding and identity? What is branded dropshipping?

Branded dropshipping can help you stand out from the competition and attract more customers. In this blog post, we’ll discuss what is branded dropshipping and how it can benefit your business.

What Is Branded Dropshipping?

Dropshipping is the process of selling products without having to carry any inventory. When a customer places an order, you simply contact the supplier, who will then ship the products directly to the customer’s door.

If you want to be successful with branded dropshipping, it’s important to focus on one niche instead of offering a bunch of unrelated products. This will help you stand out from your competitors and get noticed!

These days, more and more businesses are choosing to sell their own brand instead of a generic product. This is a great way to get your business to stand out from competitors and get recognized.

If you’re thinking about starting a store of your own in 2022, then you’ll want to read our guide!

Let’s get started!

How Does Branded Dropshipping Work?

With traditional dropshipping, you would typically set up an online store on platforms like Inverge, and test different products to see which ones sell best.

If you offer the same items as other dropshippers, your store will not be memorable or different.

Dropshipping is very similar to branded dropshipping. You don’t have to worry about any up-front expenses, storage, or risk.

You don’t have to start from scratch. You can just sell products in a niche that already exists, and brand them with your company’s logo.

A brand store that sells only mugs, soap, and t-shirts with no labels will not do well.

A brandable store in a niche like cooking and baking can sell things like oven mitts and towels with their unique packaging and logo. This allows them to stand out from other stores and brands in the same market.

You don’t have to send your products home to label them. Some suppliers can do this for you.

What Are the Pros and Cons of Branded Dropshipping?

Branded dropshipping can be much more profitable if it is done correctly, but there are some pros and cons to consider.

Pros of Branded Dropshipping

There are several advantages to branded dropshipping. First, building a brand is better in the long term. Second, brands enjoy more trust and loyalty from customers. Third, you can scale a business much better when it’s a brand. Fourth, you get a higher profit margin on your products. Finally, it’s easier for experienced dropshippers to grow faster.

Cons of Branded Dropshipping

There are a few potential cons to branded dropshipping, such as higher MOQs set in place by the supplier, which might require a bit of upfront investment. There are also fewer chances to switch between products and test out different ones.

You might lose several clients while switching from standard to branded dropshipping (it can create confusion in your regular customers).

Finally, more work will be required to establish your branding, and regular content marketing efforts will be necessary to maintain it.

When Should You Transition to Branded Dropshipping?

Some dropshipping beginners are unsure if they are ready to take the next step in their business.

‘Is this the right time?’

‘Do I have the experience necessary to succeed?’

Before you switch to a private label brand, make sure you have a great team in place. A branded dropshipping operation is only as good as the team behind it.

If you have a great team that can handle customer service, inventory management, and marketing, then you are well on your way to success.

Private Label vs. White Label Dropshipping

There are two types of branded dropshipping: private label and white label.

The two business models are very similar in that they allow you to brand your product as your own. However, the difference is that one is a physical product and one is a digital product.

Private label dropshipping is a great way to get started in e-commerce. It allows you to create a unique product, brand it under your own name, and then sell it online. You don’t need to carry any inventory, and you can get started with very little up-front investment.

With white label dropshipping, you find a generic product made by someone else and brand it with your own name. It’s not a product you developed or came up with yourself.

Many people are selling the same product, so there is a high chance that you are competing with them.

The question is which business is a better bet.

Here are some things to consider.

Private label dropshipping requires more of an investment than white label dropshipping because you’re not just sourcing a product that the manufacturer already makes – you’re looking to get something custom-made. However, this can be a great way to get a unique product that really stands out from the competition.

Anything custom-made requires a larger volume of inventory. It’s basic economics.

If you are ready to invest, private labeling is a better option for you as you will have a monopoly on the product.

You have a unique product that is not available to the public under your company name. You can sell it for any price you want.

White label dropshipping is a great way to get started in the e-commerce world without having to invest a lot of money in inventory. Because there are already many people selling generic products, you can enter the market with a branded product at a different price point and still be competitive. The downside is that you are no longer offering a unique product and competition will be fierce.

Dropshipping private label products are for experienced sellers who understand product design and development.

Designing a product usually requires a lot of work, from creating schematics to understanding all the details, and finding a manufacturer who can meet your specific requirements, terms, and quality standards.

When you create a product under your own label, you can be confident that it is unique to your brand. The process of developing and manufacturing a product from scratch requires significant effort, but the result is worth it.

White label dropshipping may be easier, but it cannot match the quality or uniqueness of a product that is truly yours.

White label dropshipping is a type of business model where a company outsources its product development and manufacturing to another company. The advantage of this business model is that it allows you to focus on your marketing and customer acquisition skills. In other words, you can build your brand without having to worry about the hassles of product development.

Dropshipping with a unique branded product can generate more revenue than standard dropshipping. However, it is not as high as private labeling.

Is Branded Dropshipping Better Considering the MOQ Cost?

Some suppliers and dropshipping agents work on a per-order basis. This means that when a customer orders a product from you, you then have to pay the supplier to ship the product.

This way you don’t have any bulk orders or MOQs.

However, many suppliers and dropshipping services require a MOQ (Minimum Order Quantity) to provide branding and packaging services.

That depends on what services you need (private labeling, white-labeling, or only the packaging).

This MOQ can be in the range of 500 to 3000 units, depending on the product.

Branded Dropshipping vs. Dropshipping

Dropshipping involves advertising and selling products from a supplier, without having to physically store any of those products. This can be done through branded or regular dropshipping, which are the same business model.

Once a customer makes a sale, you then buy that product from the wholesaler who then sends it directly to the customer.

With regular dropshipping, you can sell both branded and unbranded products. However, with branded dropshipping, you’ll need to purchase unbranded products and create your brand. This is often done by purchasing products from AliExpress and mass-producing them cheaply to create a new brand.

The most effective way to brand your dropshipping store is to focus on a specific niche or product. This allows you to create a store that is tailored to a particular group of buyers and makes them feel as though the store was made just for them.

When you have a branded dropshipping store, the entire shopping experience is enhanced. Your customers will perceive more value in your products, allowing you to charge a premium price.

Regular unbranded dropshipping stores usually sell products from multiple categories that are currently trendy. However, they will soon be looking for the next trend to keep their store current.

A general store can be difficult to brand because it may not have a specific target audience. Instead, the store’s target audience maybe everyone. This can make it difficult to create a unique and recognizable brand for the store.

There is nothing wrong with dropshipping stores, they can be profitable. However, you will face more competition and may not be able to charge as high of prices as you could with a branded store.

Is Branded Dropshipping Legal?

Now say you’ve come across a product that you think has great potential to make money. Can you just slap your name on it and claim it as your creation? It almost seems like something that a kid might do with a toy they don’t want to share with anyone else.

Private labeling products is a great way to create a unique brand identity for your business. As long as you have the permission of the other party, private labeling is completely legal. However, you cannot private label products that are already copyrighted or trademarked.

The company will help you customize specific products to make them unique and stand out, as well as print your logo on the products.

Working with a dropshipper who communicates this to the manufacturers for you is ideal.

You must comply with safety standards whether you are selling your products or private labeling someone else’s products. The fact that you are private labeling these products increases your liability, so be sure to do your due diligence before assuming they are safe. Although most products are probably safe, it is always best to be cautious.

You can find information about the United States Consumer Product and Safety Commission on their website.

How to build a branded dropshipping?

Setting up a dropshipping business on Inverge requires you to do the following:

1. Choose a Niche Market

When building your online store, you need to first choose a profitable and specific market. Many online stores try to sell a little bit of everything, but the most successful ones focus on one product.

You should do your research on your market niche to determine things like competition, demand, prices, and profits.

2. Think of a Good Brand Name

Now that you have decided on a target market or a product, it’s time to choose a business name. Remember that your branding should be a reflection of your company.

When it comes to choosing a brand name for your business, it is important to consider what will appeal to your target audience. For example, if you are selling products that are geared towards women, then a name like “Lux Cosmetics” would be more appropriate than something like “Mark’s Creams”. Keep in mind that the goal is to create a name that will help you stand out from the competition and attract customers.

3. Design a Logo For Your Business

Now that you have a brand name, it’s time to start thinking about your logo. Your logo will be the first thing people will see when they find your company, so it should be meaningful and memorable.

Having a professional-looking business is important, and one way to achieve this is by having a well-designed company logo. If you are not able to design your own, there are great freelancers on UpWork or Freelancer who can create a logo design for you.

4. Create Your Brand Identity

After deciding the niche, brand, and logo design, the branding process begins. Your business represents your ideas, values, and goals.

No matter what platform you choose, it is important to maintain a consistent and cohesive brand image across all of your social media channels. This will create a strong and memorable identity that your customers will trust.

5. Choose Your Fonts and Colors

Use the same font and color scheme across all your social media accounts and website. This will create a consistent and professional look.

Rather than just choosing your favorite color, write out the code of the specific primary and any secondary or supporting colors of the brand. This will ensure consistency across all your designs and social media posts.

6. Sign Up For an Inverge Account

If you’re looking to start an eCommerce business, then we recommend using Inverge. It’s very easy to use, has a ton of great features, and is affordable.

When you open your online store with Inverge, you must use your brand name and logo consistently across all of your marketing channels and platforms.

If you want to test out other solutions, you can also use either Amazon’s Fulfillment by Amazon (FBA) or WordPress + Woocommerce.

7. Find a Dropshipping Supplier

When you’re looking for the right supplier, you need to look for a company that can provide you with the products that you need.

You can find suppliers to produce your products by either manufacturing them yourselves or finding wholesalers who agree to label their products with your brand. You can also use a dropshipping agent to source and package your products for you.

8. Start marketing and promotion

After completing all of the previous steps, marketing is the next and most important step. This is when you will see why it is important to have a strong brand voice.

Some popular ways to market your business are through organic social media, paid social, influencer marketing, and content creation.

Paid marketing

Paid advertising is a great way to get in front of your target audience and start making sales.

If you have a Facebook or Instagram page, you can use paid marketing to target audiences that are most likely to be interested in your product.

You can target your audience by their interests, location, and more.

Organic marketing

Organic marketing is a great way to build loyalty and trust with your audience. By posting regular, high-quality content that your audience enjoys, you can organically grow your following and create a strong relationship with your customers.

Organically drawing customers to your Facebook page or website can be a tricky process. But with some effort, you can increase your page’s visibility by using social media, sharing your posts, and joining groups.

If you want to bring organic traffic to your store, one way to do it is by optimizing your product descriptions for SEO. By following some simple SEO guidelines, you can improve your ranking on search engines like Google, which will result in more free traffic for your store.

Influencer outreach

Reaching out to people via Instagram is a great way to find and contact potential collaborators. Once you have found someone you think might be a good fit, simply send them a message and ask if they’d be interested in working with you.

To receive anything from a business, you usually have to pay them or give them something of value in return.

In exchange, influencers will promote your products by posting photos and videos of them using or wearing the product. This will gain them more exposure and credibility, as well as gain you more potential customers.

Email marketing

Email marketing is not dead! In fact, it’s still one of the most effective ways to reach your customers and website visitors.

You’ve already got their attention, so they’re more likely to read your emails.

Up-selling and cross-selling

If you have a client list, you can upgrade their purchases or surprise them with unexpected items.


What is branded dropshipping? If you’re looking for a way to take your dropshipping business to the next level, branded dropshipping could be the answer. With branded dropshipping, you can add your own unique branding and identity to the products you sell. This can help you stand out from the competition and attract more customers.