What Is a Lookalike Audience Builder in Retail Marketing?
If you’re like most marketers, you’re always looking for new ways to reach your target audience. And what could be better than reaching an audience that’s already interested in what you have to say? That’s where a lookalike audience builder comes in.
A lookalike audience builder creates a group of people with similar characteristics as your existing customers or fans. By targeting this group, you can more effectively reach your target market and improve your chances of conversion.
So how do you go about creating a lookalike audience from scratch? In this post, we’ll show you how to measure the size of your potential lookalike audience and build one using your email list. Let’s get started!
How Does a Lookalike Audience Builder Work?
A lookalike audience builder is a tool that allows you to create an audience of people who resemble your current customers. It works by making a list of your current customers and finding people who have similar characteristics. This allows you to target your marketing efforts to a group of people who are more likely to be interested in your product or service.
What is a Lookalike Audience?
Facebook’s lookalike audience tool allows you to target users who are similar to your current customer base. This is an effective way to reach new prospects that are likely to be interested in your product or service.
To create a lookalike audience of your customers, you’ll use a list of customers as your source data. This list of customers can then act as a template for your new customers. Having a lookalike list can help you acquire more customers, and at a lower cost, by only showing your ads to people who are most similar to your current customer base.
A lookalike audience can be a powerful tool in reducing your lead acquisition costs. By targeting individuals who share characteristics with your current customers, you can more effectively reach your ideal customer.
Additionally, this technique can help to increase conversion rates by ensuring that you are connecting with individuals who are more likely to be interested in your product or service.
What is the Audience Builder?
The Audience Builder is a tool that allows you to build custom audience segments based on your customers’ RFM, NPS, product, category, brand, and location data.
Where Can You Find the Audience Builder?
If you want to use the Audience Builder tool, click on the tab labeled “Audience Builder” in the left menu. This will take you to the page where you can create and manage your audiences.
If you see the “Your Facebook account is not Integrated” error message, you need to connect your account to Reveal.
To access the integration page, click on the “Integrate now” button.
You will be directed to your Facebook/Instagram account settings.
To create or edit your custom audience, you will need to accept the terms of service. Make sure you understand and agree to these terms before moving forward.
How to Measure the Size of Your Lookalike Audience
The more closely your lead matches your buyer’s profile, the more likely they are to convert. When creating your lookalike audience, you can choose the size of your audience from 1% to 10% of the total population.
A lookalike audience that is too large will result in less targeted leads, so it’s important to start with 1% and gradually grow from there.
When creating a lookalike audience on Facebook, it is recommended to start with an audience size between 1,000 to 50,000 people. The size and quality of your audience will affect the overall engagement results of your ad.
How to Create a Lookalike Audience from Your Email List
You will need to segment your list based on your goals, and this will be based on what you want to achieve with your lookalike audiences. To make things easier, you can download your contact list as a CSV.
In Google Ads, go to the Audiences section, then select Custom Audience. From there, select the option to create a custom audience from an email list.
You can either add your customer file by uploading a CSV file or by entering your contacts manually.
Now that you’ve created your list of email subscribers, you can create a custom audience of Facebook users who are similar to your subscriber list. The more similarities you have, the more accurate your Facebook custom audiences will be.
After selecting the phone numbers and identifying information, click the upload button. You will see a progress indicator showing what steps you have already completed.
After you’ve created your lookalike audience, click on the “create a lookalike” button.
To create a custom audience of people who have already interacted with your business, go to your Audiences page, click Create New, and choose Custom from the drop-down menu. Then, select Email from the “Source” menu.
The last step is to select the country you want your new Facebook ad to target. Then, choose the size of your targeted audience.
Conclusion
If you’re looking to create a lookalike audience for your next marketing campaign, then the lookalike audience builder tool is perfect for you. Learn how to measure the size of your potential lookalike audience and build one from scratch using your email list. With these tips in hand, you’ll be able to more effectively reach your target market and improve your chances of conversion.
