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What are Target Plus Items? Marketplace Insights

As a business owner or decision maker, you may be wondering: what are Target Plus items? In this comprehensive blog post, we will delve into the world of Target Plus, an invite-only marketplace for third-party sellers that expands product offerings on Target.com.

We’ll discuss the benefits for businesses joining Target Plus, including increased sales opportunities and improved brand exposure. 

Additionally, we’ll examine invitation criteria and strategies to boost your odds of being selected by ensuring timely delivery for rapid shipping programs and utilizing SEO techniques to improve online visibility. 

By understanding what are Target Plus items and how they function within this unique marketplace environment, you can take advantage of increased sales revenue and brand exposure opportunities while staying ahead of the competition.

Table Of Contents:

Target Plus Overview

The Target Plus marketplace is an invite-only platform that offers a curated selection of items from third-party sellers, including home essentials, toys, electronics, and sporting goods.

  • Handpicked selection of top-notch products: Target carefully selects third-party vendors to ensure only high-quality products are available on their platform.
  • Expanded product categories for shoppers: Target Plus Marketplace offers a larger third-party assortment, providing shoppers with more options when browsing online at Target.

Benefits for Businesses and Customers

Target Plus Marketplace helps businesses improve their performance on other online marketplaces by sourcing the right products while increasing brand exposure and improving fulfillment infrastructure.

Better Product Sourcing

Participating businesses can leverage Target’s vast customer base and established reputation to boost sales.

Increased Brand Exposure

Joining forces with Target offers significant benefits when it comes to brand exposure, as businesses are featured as part of an exclusive collection available through the website or mobile app.

Third-Party Sellers

Customers also benefit from shopping with third-party sellers on Target Plus. 

Perks include:

  • Free shipping on orders over $35.
  • Easy returns.
  • Seamless integration of merchandise within appropriate categories.

Optimized Product Listings & High-Quality Images

Target Plus requires third-party sellers to adhere to specific guidelines when listing their products, including providing high-quality product images that accurately represent the item being sold.

Why is this important? Because 75% of online shoppers look at a product’s picture before reading its description!

Competing With Other Retail Giants

In an effort to stay competitive in the retail industry, Target Plus has implemented strategies that closely resemble those of other major players like Walmart.

Target Plus has implemented a policy of extending shipping options for third-party retailers, permitting them to provide expedited delivery and improved customer service.

This move follows Walmart’s recent announcement that it would expand its two-day shipping program to include its marketplace sellers while leveraging brick-and-mortar stores for third-party merchandise returns.

what are target plus items

Expanding Shipping Programs

  • Two-Day Shipping: Target Plus offers two-day shipping on select items from their marketplace target partners.
  • Returns at Brick-and-Mortar Stores: Customers who purchase products from third-party vendors through the platform can return items at any physical Target store location.
  • Fulfillment by Target (FBT): FBT could potentially allow larger third-party assortment providers access to Target’s fulfillment infrastructure.
Key Takeaway: To compete with eCommerce giants like Walmart, Target Plus has expanded its shipping options to include 2-day shipping and returns at physical locations.

Target Plus: The Invitation-Only Marketplace

Target Plus is a highly selective marketplace that only partners with businesses that meet their strict criteria for high-quality products and exceptional customer service.

Partner Criteria: Quality and Service

  • Positive customer reviews and ratings on other online marketplaces.
  • Unique products in categories like home goods, toys, electronics, and sporting goods.
  • Excellent customer service with timely delivery and responsive communication.
  • Accurate product images and descriptions that adhere to Target’s guidelines.

Strategies to Increase Your Chances of Being Chosen

  1. Fulfillment Excellence: Use third-party logistics providers and offer free shipping to attract attention.
  2. SEO Strategies: Optimize your product listings with relevant keywords to improve search rankings.
  3. Social Proof: Encourage positive customer reviews and ratings to boost credibility.
  4. Diversify Your Offerings: Expand into related categories or add complementary items to create a larger assortment.
Key Takeaway: To boost your chances of being invited to join Target Plus and reach a larger target marketplace, you should lean on 3PL providers, optimize your product listings, and diversify your product offerings.

List Your Products on Target Plus

Get your products in front of millions of potential customers by listing them on Target Plus Marketplace as a third-party seller.

Essential Info for Listings

  • Product Title: Keep it concise but informative with relevant keywords.
  • Description: Provide a detailed description of your product’s features and unique selling points.
  • Product Feature Bullets: Summarize key aspects or benefits in a clear and concise manner.
  • Pricing & Inventory: List products at competitive prices based on market research while maintaining accurate inventory levels.
  • Fulfillment Options: Offering free shipping is highly recommended to attract more customers.
Key Takeaway: Being invited to Target Plus is only half the battle. To make the most of your opportunity, follow best practices for product listings offer perks like free shipping.

FAQs in Relation to What Are Target Plus Items

What Are Target Plus items?

Target Plus items are products sold by select third-party sellers on the Target Plus Marketplace.

How Can I Identify a Target Plus item?

Look for the “Sold & shipped by” label below the product name on Target.com. If it mentions a third-party seller, then it is a Target Plus item.

How Does Target Plus Benefit Businesses?

Target Plus is an invite-only marketplace that provides additional sales opportunities and brand exposure for participating third-party vendors.

How Can I Become a Target Plus Seller?

Focus on offering high-quality products, excellent customer service, and timely shipping to be considered for an invitation to sell on Target Plus.

Does Target Plus Offer Free Shipping?

Target Plus items may be eligible for free shipping, depending on the seller’s policies.

What Types of Products Are Available on Target Plus?

Target Plus offers a variety of products from select third-party sellers, including electronics, home goods, and sporting goods.


What are Target Plus items? Simply put, Target Plus items are products sold through Target Plus, an exclusive marketplace for third-party sellers.

By leveraging physical stores for returns and expanding two-day shipping options, Target Plus offers a competitive edge over other online marketplaces, making timely delivery and SEO techniques crucial for receiving an invitation.

For help choosing the right online marketplace for your online brand, consider Inverge. We’ll find the best channel or channels for your products, and we can help with catalog management, inventory management, and the other back-of-the-house operations that are crucial to eCommerce success. 

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