The Best in Store Displays to Up Your Sales Game
If you’re looking to up your sales game, check out these best in store displays that will help you do just that! I remember when I first started my business, I was struggling to get people into my store. But once we implemented some of these strategies, our sales increased significantly. From immersive product displays to touch, feel, and test displays, we’ve got you covered.
What are Retail Product Displays?
Retail product displays are an important part of your store’s visual merchandising strategy. They are often the first thing customers see when they enter your store, so it is important to make sure they are eye-catching and inviting.
What are the best in store displays? If you want to increase sales in your brick-and-mortar store, you could arrange your retail product displays yourself or hire a visual merchandiser to do it for you. By properly showcasing your products, you’ll be able to boost sales significantly.
Signs may fade or become damaged. A visual merchandiser’s responsibility also includes managing and maintaining retail product displays over time. This involves making sure fixtures are in working order and signs are readable.
After testing various display types, you may opt to change your strategy and implement new display designs to help increase sales.
Use your store location data to create a visual merchandise strategy. See which products are selling well, which need a boost, and which aren’t moving at all.
How Should You Display Products?
Retail products are often displayed on a rack, shelf, or stand. You can also get creative and use a product’s packaging to create a display.
When selling products online, it’s important to keep a visual marketing strategy in place. This will help you choose the best ways to showcase your merchandise and increase sales.
Here are some tips to help you build better displays.
- Think outside the box. Creative signage like an Instaworthy wall art can get the attention of your shoppers and encourage them to engage with your products.
- Cross merchandising. You can merchandise by color, product type, or theme. Cross merchandising complementary products on the same retail display is one way to use secondary product placement to increase sales.
- Location, location, location. You can place displays that house new products and bestsellers in high-traffic areas. Smaller, impulse buy or add-on items can get displayed near the checkout counter.
- Display price. Show pricing so customers don’t assume the products are out of their price range.
- Rotate themes. Change displays every week to keep your store looking fresh and help customers discover new products with each visit.
- Set the mood. Add decorations that suit your customer’s lifestyle. For example, if you sell yoga clothing and mats, add plants, candles, and lighting on or near your displays.
- Keep them neat. Maintain your retail displays by keeping them clean, spaced, and organized so customers can easily find (and buy) products without feeling overwhelmed
Popular Types of Retail Product Displays
No two retailers have the same visual merchandising strategy. Take a look at what other stores are doing to get some ideas for your own displays.
Don’t copy directly from other displays, but pull elements that you like from existing layouts.
Retail product displays come in three categories: standalone and point of purchase (POP) displays, store shelves, and clothing and furniture displays.
You’ll discover what your customers like about your visual merchandising strategy by testing it.
Let’s take a look at the different types of clothing and furniture product displays.
There are a few different types of retail product displays that can be used for clothing and furniture. POP displays and store shelving are both popular choices, but there are also product displays that are specifically designed for these types of items.
Product display for clothing is much different than that of a grocery store.
1. Garment racks
Racks are a great way to display clothing in an organized manner. They come in several configurations, including circular, multi-level, and shelves. This allows you to choose the option that best suits your needs.
Garment racks come in a range of materials, including metal, wood, and plastic. You can choose the material that best suits your needs.
When organizing your racks, it is important to keep visual appeal in mind. One way to do this is by grouping items by color. This will create a cohesive and visually appealing display that will draw customers in.
If you have multiple levels of shelving, you can group similar products or items that are complementary.
If you’re looking to put together some great outfits, try cross-merchandising! This involves displaying items like blouses with different pants. Doing this will give you some great ideas for fashionable looks.
2. Display tables
Display tables are a great way to show off items that go great together! You can group products to create outfits or sets.
You can also merchandise display tables by themes to showcase seasonal items or holiday gifts. This is a great way to attract customers and boost sales.
Mannequins are a great way to show your customers how items go together. This can help promote add-on purchases and impulse buys.
You can use them to create fun and unique combinations that your customers may not have thought of on their own.
Having customers try on clothes before buying them is the best way to increase clothing sales. Make sure these items are easily accessible by placing them on a rack or shelf near the dressing room.
4. Immersive product displays
Create a lasting impression on your customers by immersing them in an environment or experience that reflects how they would use your products. For example, an apartment setting is simple and cozy.
A shopper can picture themselves picking out clothes to wear for the day.
Create a retail display for customers who want to imagine themselves jogging on a cold winter day.
By immersing people in a display, they’re more likely to buy.
You don’t need to go overboard to make an impact. Use themes and simple fixtures to display your products and personalize the customer experience. This will help them feel more connected to your brand.
Your customers love stories, so tell them one!
5. Touch, feel, test displays
Make sure your displays invite customers to touch and feel your products! This will help them get invested in what you’re selling.
If you’re shopping for a product in a physical retail store, you probably prefer a hands-on experience. You can touch the products, feel the materials, and test out the features.
At a furniture store, you can test out sofas by sitting on them and feel different fabric swatches to help make your decision. This way, you can be sure you’re getting the perfect sofa for your home.
6. Upcycle materials to create unique displays
Merchandising is all about creativity and making the most out of what you have. Upcycling old items is a great way to create unique displays that will really stand out. Plus, it’s a great way to be eco-friendly!
You can create a unique and eye-catching display for your clothing items by hanging them on a clothesline across the wall, with shelves underneath to hold various sizes of each sample displayed. This will allow customers to easily see and choose the items they wish to purchase.
You can repurpose a wine crate as a display case.
Upcycled materials are a great way to both save money and draw attention to your displays.
Best in Store Displays: Developing Your Visual Merchandising Strategy
To ensure success with your visual merchandising and product displays, you will need to test different setups and strategies to find what works best for your specific products and target market.
Be creative and experiment with different looks and configurations to see what gets your products the attention they deserve.
There are a lot of different things to consider when it comes to choosing the right retail displays for your boutique. However, using product displays to tell a story and help your customers discover new items can be a lot of fun.
If you’re looking to display your retail products, then investing in a display rack, table, or shelving unit is a no-brainer.
The effectiveness of retail product displays is not entirely dependent on how flashy they are. In some cases, a more simplistic approach can be more impactful.
When it comes to creating an effective in-store display, it’s important to keep both your strategy and the preferences of your target customers in mind.
Consider Your Customers’ Walking Path
The most common place to display seasonal products is at the front of the store, but this may not be the best solution for every outlet.
One way to optimize your store’s layout is by following the path that your customers take as they walk around the space.
Are the different sections of your store signposted clearly and visible from every angle? Are your best-selling items scattered throughout the store or gathered in one place?
While you want to show your customers as much as possible, you also want to make sure you don’t overcrowd any area.
Furniture giant IKEA is a perfect example of how in-store displays can directly impact foot traffic inside a store. IKEA’s store layout is designed to keep customers engaged by always having something in their line of sight and guiding them through the space with designated pathways.
There you have it! These are the best in store displays that will help increase your sales. So, what are you waiting for? Implement these strategies and watch your business grow!