Are you searching for pop-up shop ideas? Pop-up shops are not just a trend anymore. From new brands to already established and even luxury labels, pop-ups have become an essential part of the retail industry.
What is a pop-up shop? The pop-up store format is successful because it gives people a sense of exclusivity and limited time. Pop-up stores are open for a short period, from as little as one day to as long as several months.
Pop-ups are an excellent way to tap into our fear of missing out mentality. They also give us something new and exciting to share with others.
Retail landlords have found that new stores and brands can help keep shopping areas fresh and offer a place for companies to test out ideas. Meanwhile, retailers benefit from these pop-ups because they provide an opportunity for experiential marketing.
A pop-up store requires a smaller investment than a permanent one, which means the retailer can experiment with what works without risking too much. They also have more freedom to be innovative and try out new ideas – they don’t need to worry about alienating customers by changing their business model.
Pop-ups as Marketing
One of the most common ways to build brand awareness is through pop-ups.
With the advent of eCommerce, more and more brands are selling direct-to-consumers. The downside is that there’s so much noise now it can be hard to cut through all the competition.
At the same time, it’s impossible to deny that brick-and-mortar stores are an essential part of marketing.
The brands that we see every day and pass by, like those above shops or on storefronts, establish themselves in our minds. When it comes time to buy something, those are often the first companies you think of.
Having your own physical space can be expensive and time-consuming if you’re a brand. That’s why pop-up stores are so great – they let brands achieve the same awareness without committing to long-term leases or capital investments.
Taco Bell has been successful in marketing its brand through pop-ups.
The Bell, a temporary hotel in New York City, opened up after reservations sold out in just two minutes. The idea of this new concept is generating buzz before it even opens, and the marketing reach will grow because customers are sharing their experiences on social media.
Taco Bell has partnered with T-Mobile to create pop-up stores in the phone company’s Chicago, Los Angeles, and New York locations. These experiential spaces offer free food as a way of drawing customers into their combined brand power.
Beauty brand Winky Lux has created a pop-up experience where customers pay $10 to enter and explore the different rooms. The idea is that they will buy something at the end and be marketed to.
When it comes to pop-up shops, the general approach is to put them in locations your customers are, such as shopping centers and high streets. However, some brands use this marketing potential by creating an event that will bring people from all over.
Busch held a pop-up bar deep in the forest. They created an experience around it by dropping hints on Twitter about where to find it.
They hosted a pop-up event with free beer and prizes to promote their new beer. The goal was to offer customers an experience that is different from what most people are used to while also talking about the brand.
A pop-up store is a great way to combine online marketing with in-person sales. The idea behind this strategy is that people who cannot visit the location can still be reached through social media and e-mail campaigns, while those on site will see signs of your brand everywhere they look.
Pop-ups as Learning Spaces
Brands are using pop-ups to test new markets and gather customer insights.
ThirdLove, a lingerie brand, opened up in New York last year to test the waters for future permanent locations. The store is an experimental space where Thirdlove can gain insight into what customers want and need.
ThirdLove has used Fit Finder, an online quiz that uses data to recommend the best bra size for customers. Fourteen million women have taken this quiz so far, and it’s helped refine their algorithm.
This data is then fed back into the system for improvements while also being used as a marketing tool.
Online stores have difficulty converting potential customers into real ones because getting the fit and color of clothing, lingerie, or beauty items right is challenging. One way they can do this without having an actual store would be by opening up pop-up shops in different locations where people could try on these products before buying them.
When Pop-ups Go Permanent
Sometimes pop-ups are temporary, but sometimes they become permanent features.
Pret a Manger has been successful with their Veggie Pret concept. They started as a pop-up in London, but they have made thirteen permanent stores and one more store in Manchester.
Allbirds is an example of a company that started with pop-up stores before opening permanent locations. After just two years, they are now valued at $1.4 billion.
As each pop-up store can show what they need to do for their permanent location, it’s possible that the company can take aspects of either successful or unsuccessful design and transfer them.
AB testing in real life is something that I’ve always wanted to do. The pop-up gives the retailer feedback on what it should change or keep and provides evidence for any final decision.
Small companies can use pop-ups to test their products in a specific market and then decide whether or not they want to open up an actual store. If it goes well, the company could see significant sales boosts from this marketing strategy.
The new wave of pop-up stores is not a physical store at all. Brands are increasingly using our smartphones to create tech-powered stores that can be made anywhere.
Nike’s SNKRS app is an excellent example of this. The company has used location-based technology to provide customers with new experiences that they want, rather than just sticking them inside the store. This creates an exciting shopping experience for Nike’s customer base.
Havaianas is taking a new approach to advertising by using AI-powered shoppable murals. Customers who scan the mural with their phone are directed to Havaianas’ online store and receive product recommendations based on that color.
Even if you don’t have the budget to build your location-enabled pop-up, consider that smartphones allow customers to shop anywhere. Any brand must make sure their website works well and looks good on mobile devices because there are no guarantees where a customer will find them.
Pop Up Shop Ideas
1. Take your store on the go
Many people are looking for a way to do their pop-up shop. One of the best pop-up shop ideas is an old food truck or moving van, which can allow you the flexibility of spreading awareness of your products in different areas and demographics, such as farmers’ markets or outdoor festivals.
This also makes it possible to transform your idea into one that will connect with customers through engaging brand experiences.
2. Be exclusive—invite-only
By limiting the number of people that can attend your pop-up shop, you can control how many customers come in. This will ensure compliance with any regulations about crowd size.
We’re not saying that you should restrict your pop-up shop to invite-only guests for the entire duration of its life, but limiting it during the first week or day is a popular marketing strategy. You can increase this strategy’s impact by including local influencers in your guest list and creating hashtags on Instagram, Twitter, and TikTok.
3. Get creative with structure
When opening a pop-up shop, no one has to feel confined by the traditional brick-and-mortar retail store layout. You can get creative with your location by using recycled shipping containers or industrial buildings.
4. Entice with the senses
If you’re a boutique or bakery, make sure to take advantage of the sense of smell. The delicious aromas will draw people in and create an inviting environment that they’ll share with others.
5. Pick a hot location
Many reasons why a business might want to host their shop inside another store. One of the main ones is that it can be hard or impossible for them to find an ideal location, so they have no choice but to look elsewhere.
This is a great way to attract customers, not only at the beginning of your business but for years to come. Make sure you choose stores that won’t be competitors and make sense in terms of who will buy from them.
6. Get a space outdoors
When hosting an outdoor event, we recommend that you have a plan for keeping your store safe. The charm of being outside might be enough to persuade customers to look for something new and different.
Hosting your event outdoors is a great way to offer more space and opportunity for people to interact with the brand. Use experiential marketing best practices like games, contests, etc., that will increase customer interaction.
If you consider hosting your shop on public property, be sure to obtain any necessary permits.
7. Give away freebies
Free samples and merchandise are a powerful marketing tool, but make sure that you aren’t giving away too much to the point where it hurts your bottom line. Make sure what you are passing out feels like a solid value for those who receive them.
To close, remember that marketing is about surprising and delighting your customers. Some of our favorite free sample ideas are mini cocktails (pop-up bar, anyone?), custom perfume scents, or temporary tattoo applications. Like so many things in small business, the only limit to what you can do is your imagination.
Final Thoughts on Pop Up Shop Ideas
A pop-up store is a temporary retail space, so the owner can test new ideas without investing in their permanent storefront. The openness of this idea has made it very popular.
Pop-up shop ideas offer the benefit of exclusivity. Even if you are famous, only a limited number of people can visit your store at any given time. People who do get to experience it often share their stories on social media, which helps spread the word about the brand even more.