Marketplaces are a great way to get your products in front of new customers.
If you’re an eBay seller, the chances are that you always look for ways to improve your sales and earn more income. And if not, then I’m sorry about what will happen in the future.
With so many active buyers worldwide, it’s easy to think you have a vast audience. If you know what you’re doing, you can be successful.
There is a lot of advice online about selling more on eBay, but we’ve done the homework for you and came up with five tried-and-true tips. First, it’s essential to know what makes people want something.
eBay Selling Types
You can sell your items on eBay in two different ways, the traditional auction-style or fixed price method.
eBay has one of the most popular auction formats, where people bid on your product. It can be for one day or ten days.
Auctions are all about supply and demand. You start with a price; then buyers will bid higher until the auction ends when the highest bidder wins.
On eBay, you can set a reserve price that is the lowest amount accepted for your item. This way, there’s some control over how much money you make.
Sellers can also offer a fixed-price format for their products, which means that buyers know the exact price, and they don’t have to bid. It’s easy because you just set your prices.
There’s no need to bid or wait for the end of an auction; this method is quick and efficient.
Common Strategies for eBay
1. Set Your Time
If you’re selling on eBay, it’s essential to think about the end first. If you don’t want your product ending up in a never-ending cycle of bidding wars and price hikes, make sure that when someone bids for an item, they will pay what is listed.
There are a lot of factors that go into deciding when to end your listing, but most experts agree that Sunday is the best day. Most successful sellers will stop accepting offers at around 8:00 PM EST.
It turns out that people like to do other things on Sunday nights, and usually, they’re at home or online.
This way, you’ll get more bids at a higher price.
What’s important to know is that the final moments of your auction are also when you’ll be most visible on eBay.
2. Optimize Your SEO
One of the most important things you can do for your eBay listings is optimized them with SEO. A good description should be detailed and use keywords people might search on.
To start, make a list of keywords to put in your description. For example, say you’re selling Nike Air Jordans.
It’s essential to be specific with your search terms. Keywords like basketball shoes and sneakers will help you find what you’re looking for.
You can use the sold items on your competitors’ websites to determine which keywords they are using.
Keywords should be placed at the beginning of your title and description to ensure that they will appear higher on search results. If you want more people to see what you’re selling, then make sure they find out about it quickly.
Use keywords that describe your product as precisely and accurately as possible. This will help Google understand what you’re selling, which is essential if people are searching for it on the internet.
- Brand name, model, serial number, color, etc.
- Benefits of best attributes of the product.
- Essential features and specifications are taken directly from the product packaging or operating manual.
- Condition of the product – When you are selling something on eBay, it is essential to be specific about the state of your product. In other words, don’t just say “used” because there could be a big difference between used and slightly used. For example, if there is a tear in an item’s packaging or corner dings on its surface.
- List any included accessories.
- Make sure you follow these dos and don’ts for listing products on eBay.
3. Impressive Images
Posting quality images is one of the best ways to sell your product. When buyers are confident that they see an accurate representation, you can ensure they will keep bidding.
- Never use images from the manufacturer or stock photography. Buyers want to see the actual item they were buying.
- Use a solid, clean background. Backgrounds that are lighter in color work best.
- Shoot for six to eight high-quality photos of the product from all angles.
- If there are any defects, make sure you include an image of that defect in the description.
- Including an image to display a visual size comparison photo is always helpful. For example, if you’re selling handbags to women, including a picture of a woman holding one. This way, the buyer can get a good idea of how it might look on here without grabbing a tape measure.
- Lighting can change the way your product looks. It could be very different with low or bright lights, so it’s essential to consider that. If you have a lot of product photos to take, it might be worth your time and money to build a light tent.
4. Free Shipping Option
Shipping is an essential factor in whether or not a customer will buy from you. Amazon Prime has set the standard for customers’ expectations when they purchase something online.
If you’re not shipping fast and free, shoppers may be put off. They can easily buy from a competitor who sells the same product AND sends it for free.
5. Easy Returns Option
eBay offers five different return policies, but it’s essential to be aware of the costs and restrictions for each.
- No returns accepted
- 30-day free return
- 30-day buyer-paid returns
- 60-day free returns
- 60-day buyer-paid returns
It turns out that buyers are more likely to buy if they know you will provide a refund or return. This is because it instills trust in shoppers and mitigates the fear of buyer’s remorse, which might keep some people from bidding on your products.