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How to Sell Protection Agreements: The Ultimate Guide

Like a lot of people, you probably find the idea of how to sell protection agreements about as enjoyable as getting a tooth pulled. But it doesn’t have to be this way.! Selling protection plans can be easy and even enjoyable with the right approach. The key is to understand what these types of service contracts are all about and how they can benefit your customers. Once you’ve got that down, marketing and selling them will be a breeze!

How to Sell Protection Agreements

If you are wondering how to sell protection agreements, the first step is to identify the potential customer‘s needs. The second is to customize the agreement to fit those needs.

Next is to present the agreement in a way that is easy to understand. Finally, follow up with the customer to ensure they are satisfied with the agreement.

If you’re a business owner, you could probably convince your customers to buy a more extended warranty if you believed it was in their best interest.

While some consumers think, “don’t buy,” we fail to communicate what benefits of buying effectively.

Here are some reasons why purchasing an extended warranty plan is a good idea:

Extended warranties offer many perks to customers, such as reduced stress, less financial responsibility, and protection against unexpected costs. They can also increase customer satisfaction, protect customers from rising prices, and guarantee product performance.

Many benefits come from using Call Logic. It’s a great deal for dealers and customers alike.

Here are some reasons why your dealership depends on you to sell extended warranties.

“If our Extended Protection Plans were free, I think almost every customer would take it,” Steve told me.

“Having a ____ is valuable, and they know it even before I explain all the features and benefits.” You know, he was right.

Most consumers are already aware of extended warranty plans, whether for vehicles, refrigerators, or sewing equipment. Since you’ve already educated them about the value of an extended warranty, you already have a leg up on the competition.

One great way for a warranty company to increase warranty sales of extended warranty plans on vehicles is by highlighting the benefits of these plans to the customer. By emphasizing how beneficial the plans are, you can increase the likelihood that a customer will purchase the warranty.

Your happy customers will be more than willing to enroll in your warranty program at a reasonable rate.

Our warranty sales department was rewarded for working with our business office and helping them sell extended warranties. While they were not successful in selling the warranty, they could still contribute.

If, after asking, a sales agent were to try to sell you additional coverage, and you said no, it would be difficult to change their minds.

Customers brought into the business office were expected to have open minds about the extended warranty.

Warranty salespeople can help condition customers to want to buy by determining their specific needs.

Walk around your customer’s trade and ask questions about what they’re looking for in a new motor vehicle.

What features would you like to see in your future car? Who primarily uses your car?

The extended vehicle service contracts can help save you on repair costs, and if you’re planning on keeping your vehicle for a long time, it’s well worth the investment.

(Even if they didn’t bring in the trade-in, you could still ask.) No, it doesn’t.

“Salesperson: “I’m glad you’re considering the added protection. Every pre-owned vehicle is different, so it’s important to have that extra layer of protection.”.

Sorry to hear that you don’t have an extended service contract on your car. This can be a great selling point for the next owner, and I’m sure they’ll be interested in knowing that the car has this extra warranty. We’ll do our best to get you a reasonable price for your trade, even with this missing feature. Thanks for giving us a shot!

However, we will always do our best to make sure you get a good deal on your trade.

If you have an extended service plan on your current phone, we will add its value to your trade-in.

Extended warranties can be valuable even if a customer never needs them. These extra vehicle service contracts can add value to your car if you decide to trade it later.

The warranty salesperson should first debrief with the business manager when a vehicle is sold before bringing the client in for contract signing. This ensures that everyone is aware of all options and that your client is fully informed.

If a customer wants additional coverage, the manager can add it to the existing policy. If the client doesn’t want any additional cover, Steven would gather the information to develop a sales plan.

As the president of a consulting firm, I specialize in helping individuals in the power sport and automotive industry


Once you understand the basics of how to sell protection agreements, the process can be easy and even enjoyable. With the right approach, you can successfully market and sell these types of service contracts to your customers!