11 Ways How to Increase Walk-Ins in Retail Store
As a store owner, you’re always looking for ways to increase your sales and attract more customers. How to increase walkins in retail store? One of the best ways to do it is by decorating your shop’s exterior.
Walk-ins are potential customers who come into your store without an appointment. You can increase store revenue by converting walk-ins to paying customers. To attract more walk-ins, run special promotions or events. It is also important to encourage shoppers to keep returning by providing good customer service.
First impressions last, so it’s important that your building is welcoming and eye-catching. But how to increase walkins in retail store? Here are 11 ways to make your store more attractive.
How to Increase Walkins in Retail Store
There are a few key things you can do to attract more walk-ins to your small business.
First, make sure you are advertising and marketing to your target markets.
Secondly, consider offering incentives or discounts to customers who come in person.
Finally, create a welcoming and inviting atmosphere in your store or office.
By taking these steps, you will be well on your way to attracting more foot traffic and growing your business.
How to Attract Attention and Get More Customers In
New customers are the lifeblood of any retail business. The appearance of your store is crucial to attracting customers and driving more foot traffic. Attract passersby’s interest so they want to go inside.
How do you get more customers to walk through the door?
1. Create a Memorable Storefront Sign
Signage for retail stores should be eye-catching and visible from the street. Use bright colors and large font sizes to make sure your store stands out from the competition.
Most businesses are reduced to a commodity by strict sign policies in many developments. Think Jane’s Fun Toys For Girls and Boys reduced to TOYS.
If you have an appealing sign, you can get away with it as this learning center has done. Wouldn’t it be fun to send your child there?
Digital signage is a versatile and cost-effective way to communicate with your audience. With the ability to change content on the fly, digital signage provides an engaging and interactive experience that traditional static signage cannot match.
2. Build an Awesome Window Display
If you want to increase foot traffic into your store, create an amazing window display! Your window display is like an invitation to come inside, so make sure it tells one story and tells it well. People walking by will be drawn in by a great window display, so make yours count.
A well-designed window display is key to encouraging impulse sales and piquing the curiosity of potential customers. An eye-catching display can even tug at heartstrings, making customers more likely to enter your store.
A June display of engagement rings at a jewelry shop featured a miniaturized version of a park scene with a couple seated on a bench. The bride-to-be was holding out her right hand as her future husband knelt on one knee and slipped a gleaming diamond onto her ring finger.
At the other end of the bench, a lonely old woman was staring at her wedding ring. A sign that said “A Diamond is Forever” hung above her.
3. Roll out the Red Carpet
The very best hotels and events use the red carpet as a symbol of special treatment. The 20th Century Limited train used a plush red carpet to welcome passengers on board.
A welcome mat is a simple, yet effective way of drawing attention to your retail store.
When I was in New Zealand, I saw a florist who used red rose petals scattered across the sidewalk. The color and fragrance of the petals were so inviting that they caught the attention of passersby and drew them into her shop.
4. Display Your Best Merchandise Out Front
If you want to increase foot traffic to your store, put your best merchandise out front. Rotate your items every day so shoppers always have something new to browse.
If you’re a motorbike dealership, the best way of getting people’s attention is by showing off your latest models. By having a revolving display of your most attractive products, you’re sure to catch the attention of anyone who passes by.
5. Add Custom Parking Lot Signs
These signs are typically found near gas stations and fast-food restaurants. They should be printed in full color for the best effect.
For example, a red product photo with text that reads “Valentines Day Is Coming” and your logo at the bottom would be great for January.
Speak to your building manager if you can put up these signs.
The goal is not to sell but to showcase your best product. Other examples include Learn To Sew, The Perfect Birthday or You Can Cook.
6. String Pennant Flags on Your Parking Lot
Adding a string of pennant flags to the front of your business is an excellent way to add some color and excitement. A multi-color version can be found at most sporting goods stores for under $50.
Replace these flags every 2 months or when they start looking tattered.
7. Paint Murals on Buildings
Skribbles sure knows how to have fun! They even carried their fun theme to their building too!
If you want your building to be immediately recognizable, consider using murals or tall banners in eye-catching colors.
We’ve got some great products that we think you’ll love! Check out our selection of top-quality items today!
The goal is not to scream cheap prices but to showcase what the customer needs. See if nearby businesses would be willing to share the banner to save money.
Check city ordinances to see if murals on buildings are allowed – they usually allow murals for 90 days.
If you’re looking for a way to get your message across without putting up a mural, freestanding banner holders are a great option. Place them outside near your doors for maximum visibility.
A weighted stand for your banners can cost anywhere from a few hundred to a few thousand, depending on the size of the display. The design of a banner can also be changed every month to keep it looking new.
8. Install Wicket Yard Signs
Wickets are lightweight signs that are often used by realtors for open houses because they are relatively inexpensive (usually costing less than $30 each). They can be easily inserted into the ground, and they stand three feet high and two feet wide.
These might be a good option for small business owners to get their message across to busy intersections or in the parking lot.
Some signs are stronger than others, but they can withstand wind. Sign police can be used even if they are not on duty on weekends.
9. Add Sandwich Board Signs
My Little Red Wagon in Hudson, Ohio loves challenging its patrons with interesting brain teasers.
If you can complete our 9-piece jigsaw puzzle in under 5-minutes, we’ll give you a free one! Come by and show us what you’ve got!
Other marketers use catchy phrases and headlines that grab attention, bullet points with a short length, or catchy phrases.
Hello, beautiful! Our new sign is so great even our sandwich board sign is loving it! — Silver Unicorn Books (@SilUnicornActon) March 12, 2018
If you want your store to look professional, then using the MDI WindMaster Curb Sign is an excellent way to do it. This weather-resistant display has a weighted base for stability and can be filled with either water or antifreeze, so it can withstand any weather conditions.
Looking to make your business stand out from the competition? Invest in a high-quality, color sandwich board sign! This important tool will help you draw attention and boost sales. For under $300, it’s a small price to pay for a big return on investment.
It is important to check with your local municipality for rules and regulations regarding the use of sidewalk signs. Some businesses only use them on weekends, when inspectors are not working.
10. Design Colorful Planter Boxes and Landscaping
One of California’s most successful restaurants spends very little on advertising but a lot on landscaping. No patch of earth isn’t in bloom for much of the year.
They use bright flowers and planters in their store’s exterior design because they know that these will grab peoples’ attention. This is a great idea to attract more customers and increase sales.
If you have a lot of space outside your building, try filling it with potted red flowers. Keep them watered, fertilized, and well-maintained. During the winter, add small evergreen trees with lights strung on them. This will draw people’s eyes to your business.
Some of you might be thinking that men won’t be too happy about this. But, don’t forget that a lot of men are in charge of their lawn care.
11. Decorate with Balloons
If you have a railing, take advantage of it! Balloons are a cheap way to add movement and attention to your business. Be sure to use plenty and replace them often as helium deflates in sunlight.
If you don’t have any place to tie up your balloons, try using cinder blocks laid flat. You can tie the strings through the holes in the blocks, and if you don’t like the way they look, you can disguise them with cloth, burlap, or oilcloth.
If you’re looking to add a festive touch to your store’s exterior, consider using balloons! Just be sure to check with your mall’s management office first to get approval.
12. Create QR Codes
In a high-traffic retail area, QC codes provide a shopper with product details even when you are closed.
A customer can use a QR code or beacon to access your website anytime they walk by. This allows them to view your products and services at their convenience.
BONUS TIP: Make sure you have your parking lot patched and sealed every year so you look new and successful — not old and struggling.
If you want to catch our attention, make yourself look bigger and more appealing by showcasing your best qualities and what you have to offer. Let us see what makes you special and worth our time, and we’ll be interested in getting to know you better.
Encourage Social Shares and Location Tagging
Encouraging customers to mention your store online is another way the technology can serve your advantage. Social networks have become an integral part of our lives, so using this technology can be beneficial.
You could organize a competition where participants need to tag themselves in your store and share a photo of the items they tried or bought for a chance to win a prize. You can create a special social media wall to showcase all the photos.
And don’t forget to invite visitors to follow you on social media. You can reach a larger audience and potential customer base by maintaining an active presence online. Plus, it’s a great way to stay top of mind when people are ready to make a purchase.
The Importance of Following Seasons
It’s important to follow the seasons when decorating your shop windows. During the summer, use plenty of green and other light colors to stay in line with the season.
Leaves and other autumn decorations can give your shop window a beautiful seasonal look. The visual attractiveness of the display may entice potential customers to come inside.
If you own a book store, the back-to-school season is when you should be pushing your “back to school” promotions. Aside from selling school supplies, you can also offer kids’ clothing, shoes, and other accessories.
Halloween is a great time to promote jewelry with a pumpkin pendant. This is a great way to attract customers to your store and get them in the Halloween spirit!
How to increase walkins in retail store? By following these 11 tips, you’ll be sure to see an uptick in walk-ins at your retail store! By making your store exterior more inviting and appealing, you’ll attract more customers and boost sales. So what are you waiting for? Get started today and see the results for yourself!