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How to Increase Sales in Retail Grocery Stores

If you are in the retail grocery business, your store may experience slow sales at some point. This can be due to factors beyond your control such as the city closing down your street or seasonal sales declines or a decrease in foot traffic.  This article gives you tips on how to increase sales in retail grocery stores and maximize profits.

How to Increase Sales in Retail Grocery Stores

More satisfied customers – more repeat business – more referrals – more profit.

Many grocery owners are wondering how to increase sales in retail grocery stores successfully in today’s competitive environment. If cash flow decreases, it is important to identify the problem quickly.

The key to success in increasing your grocery store sales is to give customers an experience they will remember and share with others. This will bring in repeat customers and will also attract new business through word of mouth.

Here are tips to help you increase your retail sales:

1. Get to know your customers:

Always give customers exactly what they want. The products and services you offer should match what your clients are looking for. This will let others in your community spread the word about your business, which is a good grocery store marketing strategy.

If you want to improve your supermarket business, start by getting to know your customers. Find out what interests them and focus on selling and showing them things that they will be interested in. This will help you stand out from the competition and keep your customers coming back.

There are a few factors that lead to your success.

Knowing your customer is essential for success. It helps you understand what they want and need, and how to appeal to them.

2. Provide recommendations:

When customers are offered various options, they are more likely to make a purchase. Teach your salespeople to build rapport, understand their customers’ needs, and offer them the products and services in your store.

If you are not using a CRM system, you should start. A system like Salesforce can help you keep track of what your customers have bought in the past, as well as suggest products to them while they are at the register.

3. Cut wait times at customer service desks:

During peak hours, customers often have to wait in long lines at supermarkets. But, by implementing these easy tips, they can make the most of their shopping experience.

A mobile point of sale solution that is efficient and powerful is every grocery store’s need of the hour.

Don’t make customers wait on hold for a salesperson to become available.

Price checker apps allow customers to make informed decisions more quickly.

4. Combo Packs:

How to increase sales of non-moving items? Assembling together two complementary or supplementary products that complement each other or are sold in conjunction.

If you offered a promo pack of three soaps for 100 INR, it would likely sell better than if you sold one soap for 35 INR. Offering products as a kit can have a powerful impact on sales.

It generally results in more engagement from the customer and longer customer lifecycles.

Using the combo or kit features in the grocery POS software allows you to track your return on investment (ROI) more accurately, which will result in better margins and increased loyalty from your customers.

5. Send special offers to your regular customers:

If you want your customers to be happy, give them special offers, loyalty programs, and notifications about upcoming sales on their mobile phones. Send them SMS messages and email updates about deals 1 week before festivals or their birthdays and anniversaries.

This is a great idea from a supermarket and makes it easy for customers to plan out their shopping trip.

6. Be Multi-Platform:

Today, your in-store customers aren’t as dependent on you to drive them to your shop as they used to be. Instead, it’s the experience you give them that will determine their purchase decisions.

By providing a mix of self-service and assisted shopping experiences, supermarkets can connect with their customers in both the physical and digital worlds. This will give customers exposure to multiple channels, providing them with a more complete shopping experience.

That allows customers to shop from wherever they are, whether that’s online, mobile, or in person.

If you want your customers to keep returning to you, make sure you’re always delivering on time. Use same-day or expedited delivery services to make sure they’re satisfied.

All this is made possible by an ERP system that integrates seamlessly with online marketplaces, online order and delivery platforms, and payment gateways.

The ability to have a successful business that is able to be omnichannel ready.

7. Listen to customer feedback:

The best way to get great feedback from your customers is to ask them if everything is okay or if they have any complaints.

If your client is hesitant to give you an answer, give them time to respond. This will help you get the most accurate feedback from them.

Mypulse – this customer survey software is used by leading supermarket chains to get feedback.

8. Change the location:

There are a few simple things you can do to increase sales in your supermarket without making any additional investments.

If you’re looking to increase your sales without investing more money, consider moving your most popular products around every few months. This will cause customers who are motivated by those products to hunt for them as they shop, and they might discover other items that they like and make an impulsive purchase. You might be surprised at how much your old products are suddenly in demand again just by changing their location.

You’ll be surprised how a product you thought was old and outdated suddenly becomes trendy again, just by moving it to a new section of your store.

9. Keep a close eye on inventory levels:


Managing inventory is an important task for any business, whether they’re a retail store or a restaurant. Making sure that products aren’t sitting on the shelf and that you’re making wise investments in the business are both important.

If a retailer isn’t constantly monitoring their stock levels and making sure they are in line with customer demand, they will quickly fall out of balance and run out of popular items or be left with too much of unpopular items.

With WhatsNow, you can track and manage all of your business operations from your mobile device, so you can run your company on the go.

And have complete control over your stock with the GoSure to make sure that you’re never out of stock, that goods arrive safely, and that orders are fulfilled quickly.

10. Use Technology:

The coronavirus has forced businesses to go fully online. More and more consumers are using their smartphones while shopping to compare prices, check ingredient lists, and redeem mobile offers.

Nowadays, with the advent of digital wallets and cash cards, business owners really need to start using digital methods in order to keep up with the times.

The shoppers can easily and quickly checkout with the help of the digitalized information of inventories and shelves, cash and account, and multiple payment options available.

11. Ensure your store appears in online searches

More than ever, Google is the preferred search engine for consumers looking for products and stores. You want to ensure that your business is showing up when people search for it. 

This can be done by creating business listings on Google and Yelp as well as Facebook. Add as much information as you can to your profile when creating it. These details include:

  • Name, address, and phone number
  • Exact business hours
  • Many reviews
  • A lot of visual content including recent photos and if possible, a virtual tour.

12. Consinder Mobile ordering 

Mobile ordering is not just for restaurants. These services can be offered by inventory-based retailers, and they reap the benefits.

Grain & Vine is a boutique wine and spirit store in New York that offers mobile ordering and delivery via apps like Postmates and Minibar.

13. Create simple customer loyalty programs

Michael Spencer, a futurist and content manager, advises that you implement a loyalty program that is tailored to your audience. This will track customer lifetime value and provide higher ROI from your top 20% of customers.

If you have not yet done so, create a program to reward your most loyal customers. It doesn’t need to be complicated. You can add bells and whistles such as tiers, stars, points, or tiers later. Start your customer loyalty program with a simple “dollars-for-purchase” format if you’re just starting out.

Take the example of Christmas Elves, which uses Vend’s native loyalty features. Christmas Elves offer a simple loyalty program that allows customers to earn Christmas dollars that they can redeem for their next purchase. Jacon McIntyre, the business owner, says that this program has helped him improve customer support and retention.

Customers will not have to keep track of their loyalty with physical cards. To redeem and manage their rewards, customers will only need to be registered in the Christmas Elves’ program.

14. Run a sales promotions

This is one of the lowest-hanging fruits of sales. Sales promotions work. Sales promotions have been shown to increase sales by as much as 3,150% depending on the industry (not a typo).

It may be a good idea to hold a promotion in your store. These are some of the most common sales promotions in retail:

  • Percentage discounts
  • Dollars off
  • Multi-buys (e.g., BOGO)
  • Multi-save (e.g,. Spend $50 to save $10
  • Buy with Gift

Your goals, products, customers, and preferences will determine the right promotion. A generous percentage discount is a great way to drive traffic. Multi-buys and freebies are better if the goal is to get rid of excess inventory.

15. Planning and management of the workforce

The staff is one of the most flexible resources a store has. A store can reap surprising high returns if it has the right workers and the right timing. This is done to help shoppers and speed up item checkout. It also draws attention to certain brands.

Retail stores can use advanced scheduling software to predict future customer visits, calculate optimal staff size, and determine the most appropriate schedule for each employee to meet both business and employee requirements. Bad staff scheduling can lead to inefficiency and hidden costs that cannot be ignored. Shoppermotion provides real-time alters to clients when high traffic is detected in certain areas of the store.


If you’re looking to know how to increase sales in retail grocery stores, these 10 tips should help! From adding an expensive option to selling middle-of-the-road items, there are a number of ways that you can improve sales at your store. So get out there and start boosting those numbers!