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How to Greet Customers and Improve Their Overall Experience

When it comes to customer service, first impressions are everything. That’s why it’s so important to know how to greet customers in the best way possible. After all, they are the lifeblood of your business!

There are a few simple things you can do to ensure that every customer feels welcome and valued from the moment they walk through your door. In this article, we will share 12 tips on how to greet customers and make them feel that you care so they are more connected to your business.

Customer Greeting Techniques to Use in Your Store

When you first see a customer walking into your store, it is important to make eye contact and smile. This will help the customer feel welcome in your store. Once the customer is close enough, greet them with a verbal greeting such as “Welcome to our store!” or “Thank you for coming!” It is also helpful to ask the customer if they need any assistance.

If the customer does need assistance, be sure to orient them to the store layout and let them know where they can find what they are looking for. If the customer does not need assistance, you can still engage in small talk by asking them how their day is going or commenting on the weather. Small talk will help create a more personal interaction between you and the customer and make them feel more comfortable in your store.

How to Greet Customers

Here are some steps you can take to create a memorable customer experience.

1. Dress professionally

It’s important to dress professionally so that customers know you care about your job. As a salesperson, you’ll likely be the first face customers see when they enter the store. Wearing professional clothing conveys that you take pride in your work and are dedicated to providing excellent customer service.

If you want to make a good impression when you meet someone for the first time, dress neatly. Wear clothing that is appropriate for the company’s dress code, if there is one. This will help create a consistent impression.

This can help eliminate any outside influences so your customers feel they can confidently shop with you.

2. Be friendly

As customers enter the store, greet them with a friendly smile. This will show customers they are welcome and positively impact their overall shopping experience.

A smile and friendly attitude can go a long way in customer service. Even if the environment is hectic, it’s important to be polite and treat customers with respect and empathy.

Be friendly and attentive to each customer that comes in. This can help to improve their experience and satisfaction.

3. Acknowledge Customers Right Away

Make sure to greet customers when they come in and let them know you’ll be able to help them shortly.

Even if you are in the middle of a project or transaction, take the time to acknowledge new customers as soon as possible. This will let them know that they are both welcome and valued in your store.

4. Make eye contact

To show that you care about your customers, make sure to look them in the eye as they enter your store. This lets them know that you’re aware they’re there and that you’re interested in helping them.

As a sales associate, it is important to be aware of customers shopping independently as they might make eye contact with you when they need help. Making eye contact, establishes a connection and lets the customer know that you are ready to help.

5. Ask If They Need Help

Ask questions about what they’re looking for and why. This will help you understand their preferences and decide what products are best for them.

Here are a few examples to get you started:

“I’m here to help you in any way possible. Please let me know if you have any questions or need assistance with anything.”

“Do you think you would like a different color?” How often do you use items like these? Are you happy with the way this material feels?”

“Let me know if you have any questions about the material. I can grab some alternative options for comparison if you’d like. The color looks great on you. Do you like the way it hangs?”

“Do you have any other questions or concerns I can help address? If you need help finding the perfect product, just let me know.”

“Do you have any questions about the product?” What color or style do you typically prefer?”

“We have some great seasonal promotions happening right now. Would you like to hear more about them?”

6. Don’t Rush

When greeting customers, it’s important to take your time. You don’t want to overwhelm them right away. Let them take a look around before approaching them so they can get to know your products better.

7. Remember Customer Shopping Habits

If your customers often shop at your establishment, try remembering their preferences and previous purchases so they’ll feel appreciated every time they walk in the door. Also, remember any details from previous interactions so you’ll know how to best support them.

Knowing your customers’ shopping habits can help you make the entire experience faster for them.

8. Guide Customers to What They Are Looking For

If a customer has a question about merchandise, they’re likely interested in learning more about a specific product. To provide the best possible experience, guide them to the products of interest and ask follow-up questions to gain further insight into their needs. This way, you can be sure you’re providing the information they need and helping them find exactly what they’re looking for.

If a customer is interested in saving money or finding a promotional deal, consider showing them different merchandise options. By doing so, you can help them find what they’re looking for and provide excellent customer service.

9. Make a Proper Introduction

When a customer arrives, introduce yourself and say your name. This helps the customer feel more comfortable when they approach you in the future.

If you wear a nametag, make sure the nametag is visible for customers to remember and use your name.

10. Show Regular Customers You Recognize Them

If a regular customer walks into the store, personalize the greeting by using their name and asking about their previous purchases. This will show that you value their business.

This can make customers feel good about visiting your store again and influence their mood while shopping.

11. Engage in Conversation

If you’re assisting customers while shopping, try to engage them in conversation about why they’re there and if they have any specific requirements.

Some may be interested in a casual conversation, such as talking about the weather or their favorite sports team, so make the interaction more personable.

12. Always Follow Up

When customers have finished shopping, you may want to escort them out of the store or say goodbye.

You could follow up with customers who shopped without your assistance by asking questions about their experience as they finalize their purchase. This would allow you to get feedback and ensure that they had a positive shopping experience.

When customers leave your store, it’s important to pay attention to why they’re leaving and what you can do to improve their experience. If you can provide a positive experience from start to finish, they’re more likely to come back.

You could give customers your business card or any information on upcoming merchandise and promotions to encourage their return.

The Importance of Greeting Guests the Right Way

There are a lot of restaurants out there, and it can be tough to make your business stand out. To be successful, you need to provide good food and create an excellent customer experience.

Restaurant owners spend countless hours training their wait staff, yet they often forget the importance of having great customer service from the moment a guest walks through the door.

A restaurant’s greetings set the tone for the guest’s experience. It can either make them want to come back or never return.

A proper welcome message is very important because it sets a tone for the guest’s entire dining experience. It lets them know that you’re happy they’re there and that you’re interested in their stay. A courteous introduction can set the tone for their entire visit to your establishment.

How to Greet Customers on the Phone

When greeting guests over the phone, it’s even more important to be polite and respectful. A rude or uninterested attitude will turn away potential guests before they even have a chance to visit.

Integrating your CRM system with your phone provider is a great way to personalize your greetings.

The Phone Integration feature on eatApp allows you to integrate your restaurant’s phone lines with your POS system, allowing you to see important information about your guests like their names, how many times they’ve visited, and any custom labels you’ve created for them.

The greeting feature on an answering service gives your caller the ability to hear a recorded message before actually picking up the phone. This allows them to know who is calling them and gives them a chance to prepare themselves before speaking to someone.

The reservation feature allows your staff to easily handle bookings through the phone. This saves your business time by streamlining the process.

Non-Verbal Best Practices for Greeting Customers

How you present yourself can be just as important as what you say when you greet a customer. The way you dress, your body language, and the tone of your voice can all influence how well your greeting is received.

Look the Part

You and your associates should dress neatly and be courteous when interacting with customers; this will make them more likely to respond positively to your greetings.

The right look depends on your store. Someone working at a store that sells office clothes would dress differently than someone at a toy store.

Regardless of what your attire is, make sure that you wear clean, ironed clothes. If make-up is necessary, make sure that it’s applied appropriately.

Time Your Greeting

When someone walks into a retail store, it’s best to wait about 15 to 30 seconds before greeting them.

Approach them too soon after they walk in, and you might overwhelm them. Give them a chance to get their bearings and adjust to the store environment before greeting them.

Be Mindful of Body Language

You should act open and friendly through your body language, keeping your arms at your sides, and making eye contact.

Don’t get too close to customers as you don’t want to intrude on their personal space.

how to greet customers (Source)

Mini-scripts to Improve the Overall Guest Experience

The following scripts will help your guests feel more welcome and start the customer experience off on the right foot.

Restaurant greeting script

Hello, welcome to our restaurant. How many people will be dining with you today? We’ll need the name on the reservation in order to seat you. I’ll take you to your table momentarily. Thank you for choosing our establishment!

Phone scripts

Hello, this is {name}. How may I assist you?

If the prospect’s phone number has been picked up on Caller ID:

Good afternoon evening. This is {receiver name} speaking from {restaurant name}. How may I help you?

Goodbye script

Thank you for coming, we hope you had a great time. We’ll see you soon!

If the customer is a regular:

We hope to see you again!

If a customer is returning:

Welcome back to [store name]! We’ve missed you!

If the customer is unhappy:

I’m sorry you feel that way. Is there anything else I can do for you?

At your shift meetings, print out the scripts for your receptionists and have them practice them. Once they’ve gotten used to them, have them present their favorite one to you and role-play it.

Your greeters will quickly get used to using these mini-scripts and they’ll want to help create an even more memorable guest experience.


If you follow these tips on how to greet customers, you’ll be sure to make a great first impression with every customer that comes your way. By making them feel welcome and valued from the start, you’re setting the stage for a successful interaction – and building the foundation for a lasting relationship.