7 Tips on How to Get People in Your Store
If you’re like most people, you probably choose the music for your store based on what you like. But did you know that the type of music you play can actually have an impact on how many people come into your store? Think about it – when you walk into a store and they’re playing upbeat, happy music, don’t you feel more inclined to stay and browse around? On the other hand, if a store is playing slow or sad songs, chances are you’ll head for the door pretty quickly. In addition to choosing the right music, there are many ways how to get people in your store.
7 Tips on How to Get People in Your Store
There are many ways how to get people in your store. You can advertise, offer discounts, or have a special event.
You can also make your store more visible by being in a busy area or having a large sign.
Nowadays, it can be tough to get customers through the door — even more so if the weather isn’t on your side.
Retail stores are often faced with the challenge of increasing foot traffic, even when they have a marketing plan in place. This challenge is further compounded when there’s little money for more marketing activities.
So, you may be wondering if there are any cost-effective ways to increase traffic. Luckily, there are, and they don’t require you to spend all of your time on them.
1. Find Out What Works and What Doesn’t
Find out how your marketing efforts are working by talking to your customers. The easiest way to do this is simply asking them.
Your POS software makes it easy to collect this information from customers without slowing down the checkout process. This feedback can be invaluable in helping you determine what marketing activities are working and which ones aren’t.
Don’t forget that what brings traffic to your website is just as important!
2. Offer Refreshments
Offering coffee and hot chocolate on cold days can help warm up your customers and make them feel more relaxed.
Promote this on your social media, website, and anywhere else you can think of!
3. Make Sure They Find You
It’s quick and easy to make sure your business information is accurate on Apple and Google Maps. Just take a few minutes to update your listing.
If you don’t have a Google account, we suggest setting it up. It’ll put your company on their maps, which is helpful for local SEO.
4. Get the Word Out
Have you ever done any flash sales? Or how about any events in your physical store?
These events that capture attention may require some planning and preparation.
Keep it as simple as possible.
5. Search Engine Optimization (SEO)
SEO may be complicated, but it’s worth the time and effort. Appearing on page 1 of the search engine results means more people will see your business.
Acquiring this amount of market share requires an investment, but it may not be as much as you fear.
6. Train Your Employees
Your loyal customers are your most effective form of word-of-mouth marketing and referrals. If you want to improve customer satisfaction, then look at how your employees treat customers.
Even the best salespeople need a little help sometimes.
7. Enhance Customer Experience
Providing customers with a unique experience is the best way to get them to spread the word about your business. When you take the time to make each customer’s time in your shop memorable, they will be sure to come back.
Creating an Inviting Atmosphere for Your Retail Store
Many businesses use a variety of methods to attract customers.
Here are a few tips to make your customers want to stay in your store.
- Welcome greeting from employees
- Providing shopping carts or baskets to make it easy to carry items
- Interactive demo of products
- Photobooths as part of a larger in-store promotion
- Evoke memories or feelings with specific scents
- Mood lighting and colors at different times of the day
- Free Internet access and USB charging stations
- Lounge areas with complimentary snacks and drinks
- Animal amenities like water and treats if your store is pet-friendly
- Kids’ zones
- In-store clubs and events like book clubs or live music
- Spas, gyms, salons, and other wellness facilities
- Hashtag promotions that allow customers to interact with you online
These perks should be easily visible and available. There are other methods for managing the atmosphere that does not require additional setup, more employees, or staying open late.
There are many things you can do to improve your guests’ experiences such as your interior decor, your color scheme, your smell, your upsells, your sales, your in-store events, and especially your music.
Streaming Music for Your Store
Numerous studies have looked at how background music affects the behavior of consumers in retail settings.
Several studies have found that shoppers’ moods and behaviors are influenced, sometimes subconsciously, by the type of music that is playing. Familiarity with the music and personal preference can change how a customer feels about a store.
The psychology of music in your store can have a profound impact on shoppers’ behavior. By understanding how different genres of music can influence shoppers, you can create the perfect atmosphere for your store.
Add music to your store with streaming licenses.
Choosing Songs for Your Retail Space
Now that you understand how customers shop, here are some questions to ask yourself when creating your in-store playlists:
- What kind of image do you want your store to project?
- How should your shoppers perceive the atmosphere of your establishment?
- Do you want your store to be filled with background or foreground noise? With or without vocals?
- Is there an upcoming holiday that you’d like to celebrate?
- Do you have the proper equipment to play the music? Which service will you choose?
Using legal music for your small business can help create a more positive, relaxed, and upbeat environment for your clients.
The entertainment industry has tight control over the rights to songs and pays out consistent royalty payments to musicians for their use.
If you want to play music for your business, using a commercial service like Spotify or Pandora is the best way to go. These services have licenses to play the music they offer, so you won’t run into any legal issues.
Additionally, many services offer equipment that is specifically designed to enhance the sound quality of the music that is played through it.
Many music streaming apps, like Spotify, have partnerships with speaker manufacturers, so you can purchase speakers that are specifically designed to work with the app.
If you’re looking for ways how to get people in your store, then choosing the right songs for your brand can make a big difference. By playing upbeat, happy music, you can create a welcoming atmosphere that will encourage customers to stay and browse. So next time you’re picking out tunes for your business, keep these tips in mind and choose songs that will help draw in customers!