What is Amazon Product Photography?

Product photos on Amazon are pictures that communicate to potential buyers why they should purchase the product.

Product marketing photos are different than standard images because they focus more on the benefits and features of a product, rather than the product itself.

You should aim to provide information and persuade your potential customers.

Your listings on Amazon won’t be as successful if you don’t have high-quality images. By reading this, you’ll know how to take pictures of your products that meet all of Amazon’s photo guidelines.

If you’re already an Amazon seller or you’re thinking about starting to sell products online, this ultimate guide is for you.

So let’s explore!

How Do Amazon Product Images Affect Conversion Rates?

People are visual creatures who have short attention spans, so they are more heavily influenced by visual stimuli than by written information.

Studies have shown that listings that have better photos tend to get more clicks.

According to a 3M study, the brain can interpret visual information 60,000 times faster than textual. This is why having good product photos on your site is so important.

If you have great photos of your listing, buyers won’t bother visiting any other listings.

If you have already explained your value prop, shown them how the product works and addressed all of their concerns, then there is no reason to call them.

Images are an important part of any landing page. Not only do they draw the eye, but they can also increase the chances of conversion.

How Do I Get Amazon Product Images Done?

You have two choices when trying to get your listing photos taken care of.

You can hire a professional company to take photos or you can do it yourself.

You might want to consider hiring a professional studio to take care of your Amazon product images. They will make sure your images look professional and help your product look its best.

Not only does Amazon have a lot of product image requirements, but they’re also very strict about following them. It’s easy to make a mistake and not meet all the requirements, so be sure to double-check everything before uploading your images.

Don’t worry, you can take great photos by yourself! It’s all about being informed so that you can do it properly.

Types of Amazon Product Images

I’ll run through some types of images that you should consider using for your product.

All plans should include 3 different types of photos: main, infographic, and lifestyle.

Main Image

Your product should be the main focal point of your main photo. It should be against a background that contrasts with the color of your item.

Your product photo should show what the product looks like when a customer opens it.

Infographic Image

An infographic is a great way to showcase your product’s benefits. By combining text and images, you can explain to potential customers why they should choose you.

Lifestyle Images

Lifestyle images are a great way to show potential buyers what your product is like in action. By seeing the product being used, they can imagine what it would be like to use it themselves. This can help them decide on whether or not to purchase your product.

How to Take Your Own Amazon Product Images

Taking your own photos for your listing is a smart move, but there are a few things you should know.

Technical Requirements

When it comes to Amazon Product Photography, there are some technical considerations to keep in mind. First, your images need to be saved in a .TIFF, .JPEG, .GIF, or .PNG file format.

It’s a good idea to double-check your camera lens before you start a photoshoot. Shooting in raw format can be a good option, as it allows you to edit the picture later using photo editing software.

Your profile picture should be 1000 pixels in height or in width.

Moreover, you don’t need to add any dashes, spaces, or special characters in your image name. Just make sure it’s easy to read and understand.

It is important to properly name your product image files when uploading them to Amazon. This means including the ASIN, EAN, or ISBN, followed by a full stop, and then the extension.

Size Requirements

When photographing your product, be sure to capture it in a way that accurately represents its size. This will avoid any potential negative reviews based on false expectations.

Physical Requirements

Make sure you bring a camera that is capable of capturing clear images.

You’ll need a background that’s either white or has sufficient light.

Make sure you have all the necessary models, props, and locations ready before proceeding. This will ensure a smooth and successful photoshoot.

White Background

Your background should be a plain white background. A bed sheet or posterboard with paper will work fine.

Lighting Requirements

When it comes to photographing products, the lighting and background are two of the most important factors. The better the lighting conditions, the better the product will look. The best option is natural light, but you can also use artificial light.

If you want to use natural light, take advantage of the light coming in through a window. You can control the amount of light by opening or closing the blinds. Keep in mind that there is only a certain time frame in which this type of lighting will work.

If you’re looking to improve the quality of your photos, I’d recommend getting an entry-level light kit. This will make it easier to get consistently good results, even if you don’t have perfect natural lighting.

What you do with your lighting is entirely up to you, though it’s worth experimenting with different setups. Try different things and see what works best for you and your space.

A rule to live by is to eliminate all shadows.

Shoot Different Angles

Take more photos of your listing than what you think you’ll need. It’s always good to have more to choose from than not.

Taking multiple shots of the same product from different perspectives ensures that your customers see all of the important details of your products.

As product photographers, we always want to make sure that our customers have a complete understanding of the products they’re viewing. We never want them to miss any important details because we didn’t capture them from the right angle.

Keep It Steady

If you want to avoid a blurry or titled photo, make sure to set your camera on a steady surface before taking the shot. This can be accomplished by investing in a tripod or simply placing the camera down on a hard surface. Either way, a little bit of stability will go a long way in ensuring that your photos are crisp and clear.

More Amazon Product Photography Tips

Having top-notch photos will help you get your listing traction, but it won’t be the only thing that does it.

If you want to get the most out of your listing, then you should use an Amazon PPC campaign. Using automated tools, you can streamline the process and make it much more effective.

Infographics and Touchups

If you are familiar with Adobe Photoshop, then you can edit the images yourself.

If you’re not very confident in your photo editing abilities, then it’s a good idea to hire a freelancer to do your infographic and photo edits for you. This is generally the safer route, and you should be able to find someone who has the right set of skills for a good price.

How Do I Add Photos to a NEW Product Listing?

1. Click Manage Inventory from the Inventory drop-down menu in Seller Central and click Add a product.
2. Click Create a new product listing link and browse for your products category.
3. Complete the fields under the Vital Info and Offer tabs.
4. On the Images tab, click Add Images.
5. In the pop-up window, under the Images tab, click Browse for the first empty image placement. The main image is the top left image slot.
6. Select an image from your computer and click Open.
7. Click Save to add your image to the listing.

How Do I Add Photos to an EXISTING Product Listing?

1. From your dashboard, go to the Inventory drop-down menu, and select Manage Inventory.
2. Click the Edit drop-down for each product on the far right, and select Manage Images.
3. Go to the Images tab and scroll down to the section titled Your image recommendations.
4. Click on Upload for any of the empty image slots. The main image is the top left image slot.
5. Select an image from your computer and click Open.
6. Click Save at the bottom right of the page to add your image to the listing.

Guidelines for Amazon Product Image Requirements

When taking your own photos, make sure you follow all of Amazon’s photo requirements for your product listings.

When getting product photos done professionally, always check to make sure the images meet Amazon’s requirements. This will ensure that your images are up to par and won’t cause any problems down the line.

Your cover photo must be a high-resolution, high-quality, non-watermarked, full-color, and in-focus picture.

The image should not be digitally altered.

Having great pictures will only get you so much. If you want your Amazon listing to really stand out, you can’t afford to miss out on using Amazon PPC ads.

By using software to automate the ad setup and optimization process, you can easily get the exposure you need to make your listing shine.

How Do I Find Amazon Product Images?

There are a few ways to find Amazon product images. One way is to search for the product on Amazon and then click on the image. Another way is to go to the Amazon website and click on the “Images” tab.

It is not advisable to use product images from Amazon without prior permission from the seller. In some cases, sellers may have watermarks or other identifying information on their images that you would not want to use on your site.

Additionally, Amazon’s terms of service state that you may not “manipulate, edit or create derivative works” from their product images.

Conclusion

Your photos, whether they’re of your product or of yourself, are the most important thing when it comes to selling on Amazon.

The use of high-quality Amazon product images will result in more people clicking through to view your product and a higher chance of conversions.

If you want to increase your chances of making a sale, invest in high-quality images. Customers often base their decision to purchase an item on the quality of its image, so make sure yours are well-lit and high resolution.

It’s important to take the time to ensure each photo is high-quality and well-lit before uploading your next batch of listings. This will help maximize the appeal and increase your chances of making a sale.