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10 Etsy SEO Tips to Help Your Customers Find You

One of the more effective ways to make money in a marketplace is by providing high-quality products and services at low prices. But, some people are also successful with their storefronts or through affiliate marketing.

As an Etsy SEO, you can open your store in no time with a few clicks. It doesn’t mean that it will be successful, though.

To sell your handmade items on Etsy, you need to be found. That’s where the importance of  Etsy SEO comes into play.

etsy seo

Optimizing your Etsy listings will make them more visible. More viewers mean you’ll have a higher chance of driving sales.

You have a great question! I’m going to answer it now.

We’ve compiled some basic information that will help your products stand out for those of you who are new to Etsy. We also have a few tips on how to optimize Etsy SEO.


4 Reasons to Sell Your Products on Etsy

Etsy is the best place to sell your goods when you’re an entrepreneur. They’ve been around since 2005, and they have over 4 million sellers!

There are over 4 million sellers on the site, which is a lot of competition. 81% of buyers spend an average of $1.

In 2020, the company was projected to have a revenue of $7 billion.

But it’s not just those numbers. The following are the reason to sell on Etsy:

  • Quick Setup — Creating an Etsy shop is straightforward and does not necessitate any special technical skills. The setup process is simple, and the navigation is fast and precise.
  • Cost-effective — Sellers pay $0.20 to list an item on Etsy and 5% of the selling price when it sells. There are no charges for domains or hosting.
  • Support from the Etsy Seller Community — On Etsy, you may ask questions, share stories, and get help from a supportive community of sellers.


etsy seo


Etsy SEO Tip #1: Put the Product Group in Your Title

You know that you need to include the category in your title, right? These words are what shoppers type into search engines when looking for a specific product.

For example, if you make pocket watches, then list your product within the subcategory for that type of watch. Make sure to include “pocket watch” in your title because people are likely to use those keywords when searching.

Etsy SEO Tip #2: Utilize Longtail Keywords In Titles

Short keywords get more traffic than long ones. It’s a good thing. Well, not always.

“Longtail” keywords are often overlooked because they’re more specific and therefore harder to find. But that means the customer is looking for something very particular, which can lead to a sale.

This is ridiculous.

If you want to rank higher in Google search results, your keyword must be short and specific. People browsing online may not know what they’re looking for, so they’ll be shown many products with little information about each one.

When people search for a specific product, they’re more likely to buy it. Click To Tweet

There will be fewer products in the search results, which means you have an increased chance of a conversion.

To continue with the earlier example, a generic keyword someone might use would be “watches,” which generates tons of results. Someone further down the sales funnels might search for an obscure longtail keyword such as “antique pocket watch” and receive fewer results, but those are exactly what they’re looking for – their specific eCommerce niche.

If you want to make sure your product li8+sting is shown to people searching for an “antique pocket watch,” then use that phrase in the title of your product.

Etsy SEO Tip #3: Place Primary Keyword in Title First

The first 30 characters are the most important when it comes to SEO. Your money word should be in your title.

Don’t waste your prime real estate by including size, color, or brand name.

Etsy SEO Tip #4: Include Related Words

Each person has their unique way of searching for products, and you need to be sure that potential customers find your product. While it’s essential to use the primary keyword in the title, other words should also be considered.

Use synonyms in your product title or description and tags to capitalize on this. Click To Tweet

Etsy SEO Tip #5: Use different keywords for similar products

A great way to help sellers is by declumping. This means that Etsy will only show one or two items from each seller in search results.

So, if you’re using the same keyword on more than one product page, then you’re competing against yourself for search rankings.

Use different keywords for similar products to ensure that you’re not showing up in the same search results as your competitors.

Etsy SEO Tip #6: Stick with the Classics When It Comes to Titles

It may be tempting to create unique product names, but it’s better if you stick with the classics.

It’s widespread for Etsy sellers to make this mistake.

When people are looking for something, they won’t use too cutesy or wildly imaginative terms. For example, if you’re selling original paintings, you don’t want the title to include your painting’s unique name. Instead, preserve the artwork’s heading for the product description and use terms like “abstract painting, acrylic on canvas” in your title.

Etsy SEO Tip #7: Describe Your Products by Using Keywords in Product Tags

Etsy allows you to tag your items with up to 13 different tags, which means that each of those tags can be 20 characters long. This gives you a lot more space for search terms, so make sure you think about what people might use to find the item.

For search engine optimization, it’s essential to use keywords. Some examples are:

  • Synonyms such as “timepiece” and “wristwatch” are used for your watches.
  • “Men’s watch,” “wooden watch,” or “vintage watch” are examples of descriptors.
  • “Antique men’s watch” or “1925 gold watch” or “engraved pocketwatch” or “anniversary watch” are all longtail keywords.

For example, if you want to list a Harry Potter-themed jewelry set with Ron Weasley and Hermione Granger as the main characters, don’t just call it “Harry Potter Jewelry.” Give your item more specificity by including keywords like “Hermione’s wand” or some other detail that will help people find what they’re looking for.

Etsy SEO Tip #8: Rank Well in the Search Engines by Earning Backlinks

Backlinks are links to your site from other websites, and they help with SEO because it increases the search engine’s confidence in you. It is crucial for any Etsy shop owner who wants to rank well.

One of the best ways to get backlinks is by participating in link-exchange programs, which allow you to exchange links with other websites. Another strategy is getting mentions on authoritative blogs relevant to your industry.

If you’re looking to grow your blog, blogs are a great way to get more people back. They can also help establish your brand as an industry leader and provide opportunities for high-quality links.

Social media is a powerful way to share your business’s information and attract new customers. Click To Tweet

Sharing links to blogs, websites, videos, articles will bring more traffic from people who might link back or follow you on social media channels.

Put together a list of potential partners to help spread the word about your product or shop. This includes publications, blogs, and social media accounts. Reach out to them.

To drive home the point, offer a sample or discount to those interested.

Etsy SEO Tip #9: Make Your Products Visible By Renewing Listings

If you want to get a leg up on your competition, renewing existing listings is the way to go. This isn’t going to be a long-term solution, but it will help with the visibility of competitive keywords in Etsy’s search engine.

When sales are at their peak during the holidays, this can be especially helpful.

Etsy SEO Tip #10: Give Customers a Wow Experience

Etsy has strict policies and is constantly checking on the customer service records of sellers. If you keep your shop in good standing, it’s more likely that people will find your listings when they search.

One way to improve your search ranking is by having good customer service. This means that you should respond quickly, offer returns and exchanges, and resolve negative feedback from customers to affect the rankings.


Even if you have a great product, it won’t sell unless you find your listing. That’s why even the best sellers on Etsy use these ten steps to make their listings more visible.

Now that you know about Etsy SEO, what are you going to do?