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A Guide to Writing A Coffee Shop Business Plan

Starting a cafe is no easy task. It takes research, planning, and commitment before you can open your doors to the public. If you want to set up your cafe for success, you must create a coffee shop business plan. We’ll show you how in this article!


How to write a coffee shop business plan for opening a cafe

  • What is a coffee shop business plan?
  • Start with your vision.
  • Study other coffee shop business plans
  • When it comes to building a coffee shop business plan, you need
  • The executive summary of the article is that pay isn’t enough motivation for salespeople. They need to feel important, have an outlet for creativity and personal development, etc.
  • This section discusses how to create a successful cafe business.
  • One of the most important things to do is understand your competition. I spent time studying what they were doing and learning about their tactics.
  • Section 4: Target your market
  • The article talks about how to get people motivated. They talk about finding out what motivates them and then figuring out the best way to sell that.
  • The final step to successful marketing is to create a plan. This can be done in many ways, but it should include specific goals and target markets.
  • Section 7: Ownership structure
  • Section 8: The operations plan
  • Section 9: Financial planning


coffee shop business plan


What is a coffee shop business plan?

At its core, a coffee shop or cafe business plan is about explaining your idea for the company and how it will succeed. It answers questions like how much money you expect to make from the store, who your target market is, etc.

Your cafe business plan can be shown to potential investors and other people who will help open the cafe when you are done. Click To Tweet

It is an essential document, so it’s worth investing time in getting it right.


Start with your vision

The first step in opening a cafe is to create your coffee shop business plan. You can do this by making some fundamental decisions about the look and feel of your future coffee shop, as well as what items you will sell there.

Take inspiration from cafes you love, images you’ve seen, your favorite films or books, and even places that have inspired you on your travels. Spend time creating an inspirational mood board. Once it is all written down or pinned to a wall as pictures, then work hard because when working for hours planning out the coffee shop business plan looking up now and again will be highly motivating.


Study other coffee shop business plans

Before starting a cafe business plan, look at examples from other companies in the same industry. Look for similarities and differences between what they did well and how it worked out.

For a business plan for a cafe startup, seeking out current or former coffee shop owners and asking them how they succeeded is also a good idea. You can ask these people what their plans are for the future, as well as if they know of any accountants who could help you with your coffee shop business plan.


Building your coffee shop business plan template

It can be overwhelming to put together an entire plan when starting a business. Thankfully there are many templates available online that help gets you started. We’ve outlined the primary sections of your coffee shop business plan below and provide tips on building primary out each one.

coffee shop business plan

Section 1: The executive summary

To get a feel for how the summary is worded, it’s best to read some examples. This will give you an idea of what information should be included and highlight any critical points that need more attention.

One of the most important aspects to consider when opening a cafe is who will read your coffee shop business plan. Tailor your introduction and executive summary for different audiences to get them interested.


Section 2: How will your cafe business succeed?

The second portion is for responding to queries such as “What issue does your cafe solve?” and “How will your cafe be the solution?” For example, there are no coffee shops or cafes in a bustling shopping center near you. Perhaps a downtown eatery has recently shuttered.

This summary provides a brief overview of your industry, mentions where you will be located and how it is different from other cafes. It also talks about what makes the cafe special. If this shop sells breakfast sandwiches near an airport or has famous pies in town, then make sure to mention them.


Section 3: Study your competition

When considering your competitive analysis, it is essential to research nearby restaurants and coffee shops. What type of customers do they have? How much does the food cost at each place?

The price of your goods is not the only thing that matters. Understanding what other coffee shops are charging for their products will give you a good idea of how much to set to remain competitive in your particular market.

However, if you are realistic about your competition and think through how to best compete against them, there is a better chance of success. It’s crucial to analyze what other cafes offer to find the niche that will make yours successful.


Section 4: Analyze your target market

One of the most important aspects of any business is attracting customers. Unfortunately, it’s not as easy as building a store and waiting for people to come in – you need marketing plans that will work with your market size (the number of potential customers).

When creating your cafe or restaurant business plan, it is essential to divide the market into segments. This will help determine who should be targeted and what products they might want. For example, if a coffee shop were close to an elementary school, one segment of customers would-be parents who stop by for high-end coffee after dropping their children off at school.

Dividing your market into segments allows you to focus on reaching each type of customer. You can outline this in your marketing plan, outlined by the analysis you conducted.


Section 5: Tell us what you’ll sell and how you’ll sell it

You know the going rates for cafes, so now it’s time to put a strategy in place.

When pricing your menu, be smart. You will buy ingredients in bulk and should try ingredients in many different dishes for efficiency. If you plan on selling wine at your cafe, liquor offers some of the most significant profit margins, but a license is expensive and may take time, so it might make sense to start with other beverages.

Don’t be afraid to get creative. If you charge less for a croissant and coffee combination than you do for those items alone, your customers will buy more of each item- cutting down on food waste in the process. You should also know how much profit margin is needed per cup before deciding what kind of soup or drink to sell at your restaurant.


Section 6: Create a marketing plan

Your marketing plan can be part of your sales plan, or it can be a separate section. Will you advertise specials on social media? Partner with another local business for special promotions? Offer loyalty programs to keep customers coming back? With our point-of-sale system, we make all these things easy.


Section 7: Ownership structure

When drafting your coffee shop business plan, make sure to include what type of ownership structure you will be working with. Explain why this is the best option for you and how much experience each partner brings.

coffee shop business plan

Section 8: Your operations plan

This section is about the direct costs of rent, barista wages, and coffee beans. Consider purchasing a POS system that allows customers to check out and employees to clock in and manage inventory levels.

To help you estimate your monthly and yearly operating costs, plan.

One way to save money is by roasting coffee beans in-house at the cafe, resulting in less long-term cost for a high upfront investment like an espresso machine. Click To Tweet


Section 9: Financial planning 

Now that your coffee shop business plan is drafted, it is time to go over the financial section. This business plan will be the most important for lenders and investors because they need information about startup costs, an income statement, projected cash flow, and break-even analysis.

Startup costs

Starting a business is not easy, and it takes money to make money. You may be looking for funding from friends or family members, but remember that you can get financing anywhere if you have the right plan in place.

Income statement

Once you know your startup costs, operating costs, and price strategy for the cafe business that you are about to open up, it is time to create an income statement. First, calculate what expenses will be every month based on how much sales volume there will be in a year with this pricing scheme. This should indicate if the new venture turned out profitable or not.

Looking ahead to the future

To create a viable coffee shop business plan for your cafe, you need to know how much money it will make. The most accurate way of predicting this is by using projected cash flow charts that break up future months or quarters into the current month and subsequent years.

Consider your experience as a customer and worker to project how much money you will make in the future. Consider seasonal differences, like if there is more business during certain times of the year or not, depending on what type of customers come into your cafe. These cash flow projections should be easy-to-view statements that go into your coffee shop business plan like with an income statement.

Balance sheet

A balance sheet is a snapshot of your cafe business’s assets, liabilities, and equity on day one. It’s generally used to determine how much money you have available for operating expenses. It may not be as crucial for smaller cafes because their income statement will give them an idea about what they can afford, but it’s still valid.

Breaking even

Now that you have a detailed coffee shop business plan and know how much money your cafe will be working with, you can estimate the amount of time it would take for your restaurant to turn profitable. This is called the break-even point.


coffee shop business plan

Keeping the restaurant dream alive

Creating a coffee shop business plan for your cafe may seem like an overwhelming task, but it is the first step you should take before starting. A well-thought-out business plan can be used to show others and yourself that this venture will work.

For any cafe looking to make day-to-day tasks more efficient, it is essential to find the right software. Chat with one of our experts, and they will be able to give you advice on what would work best for your business.