I was working at a coffee shop when I first learned about add on sales. A customer came in and ordered a coffee, but then she also bought a muffin to go with it. I thought to myself, “Wow, she just made my day!” Since then, I’ve always been interested in how businesses can make more money by selling complementary products near each other. And it makes sense! If someone is already buying one product from you, they’re likely to buy another related product as well. So if you want to increase your profits, focus on add on sales! In this blog post, I’ll show you how businesses can make more money by selling complementary products near each other.

What Are Add On Sales? Definition, Examples, and Tips

Selling add-ons is a great way to increase your revenue while providing your customers with more useful products and services. There are many different ways to sell additional products or services, depending on your industry and the product you’re offering. Read on to learn about how to get repeat business and increase sales of your offerings, as well as examples of companies who successfully use this method.

This article provides some selling techniques to increase your chances of making an add-on sale.

What are add-on sales?

Add-on retail sales refer to any additional services or products that compliment the main product. For instance, a salesperson might suggest a pen set as an add-on to someone who is buying a notepad.

Add-on sales are suggested once the customer has shown a clear interest in a product, but you can offer these suggestions at any time during the sales process.

Why are add-on sales important?

Selling add-ons is a great way to increase profits and generate more revenue. It also gives businesses a chance to connect with their customers and show them that they’re interested in more than just making a profit.

Add-on sales are beneficial for customers because they can help grow sales over time. By receiving add-on sales suggestions, customers are more likely to have a positive impression of the business and return in the future.

Learn how to close a sale with 16 different strategies and examples.

Tips for Increasing Add-On Sales

Here are some ways you can try to increase your add-ons:

Keep the conversation going

Talking to customers can help you better understand their needs and wants, which could help you make more effective add-ons.

While assisting a customer, you can inquire about their days or comment on the product they are buying. This helps you learn more about their motivations for needing the item.

Then, offer something you think would make life easier for them.

Suggest Just One Add-On

When offering customers one product, they’re more likely to add it to their cart.

It’s important to keep the sales process easy for customers so they’re more likely to add on another useful product. Suggesting just one additional item streamlines the process and helps them check out quickly.

A quick chat with a customer can clue you into their needs and allow you to recommend the best product or service.

Add-Ons – Know Your Inventory

To offer the best add-on services, it’s helpful to know which ones you have. Periodically taking stock of the following information will help you:

• Price
• Color
• Size
• Other colors, sizes, and quantities
• Materials
• The ingredients
• What you’ll need
• Related products
• Discounts

If you have the opportunity to test out products, do so! This gives you the opportunity to offer your personal testimonial, which could help convince customers to buy.

Help Your Customers Feel at Home

What are some ways to make customers comfortable? Some ways you can help customers are by talking to them in a conversational tone, being truthful about your products, and helping them understand what they’re purchasing. It’s important that they leave feeling like they’ve made a good decision, so being friendly and helpful is important.

When they are ready to buy, they are more likely to use your add-ons.

Be subtle

When trying to upsell a customer, try subtler tactics like offering them a discounted add-on product or sending them a targeted email. Other upselling tactics include:

• Describe the product’s features and how it complements their outfits.
• Explain how your product complements its style or features.
• Give a personal testimonial for how the product worked for you.
• Share your own personal experience with how this product helped you.
• Demonstrate how other customers have found this product to be helpful and have purchased it recently.
• Explain how your product will benefit them.
• Explain how your product solves their problem and is worth the price tag.

Understanding more about your customers will help you decide whether a soft sell is the best approach.

Assume the sale is already done

Assuming that the customer has already agreed to purchase the main product can increase the likelihood of them also agreeing to buy an add-on. This is because it shows that you are confident in their decision and that you believe the product is right for them. By doing this, you are more likely to create a sense of urgency and encourage them to make a purchase there and then.

Assumptive sales effort works best when a customer has already expressed an interest in making a purchase. 

Include information about sales and discounts

Offering discounted items as add-ons to a sale or as standalone purchases can encourage more sales.

If you order a meal at our restaurant and purchase one of our side dishes, you’ll get a discounted rate on a second side. This is an excellent way to enjoy more of our delicious sides while saving some money!

Place related products next to each other

This setup makes it easier for sales associates to suggest other products that are closely related to the one the customer is currently interested in.

This makes it easy for customers to find the things they need, and also increases the likelihood that they will buy additional goods. For instance, a clothing store could place bathing suits next to beach towels, as someone who is purchasing a suit is more likely to need one.

Conclusion

If you want to make more money, focus on add on sales! This blog post has shown you how businesses can increase their profit margins by selling complementary products near each other. By offering related products to customers who are already buying from you, you’re more likely to make a sale. So if you’re looking to boost your bottom line, start selling add ons!