We’re a team who cares about retail.  Our mission is to make it easier for all the retailers and the up and coming brands around the country to thrive.  We know that these people and these stores are the cornerstones of our communities and need our help more than ever  Without them our communities are not as vibrant and healhty.

Meet the founding team

Daniel DeChiaro


Over the past 20 years Daniel has been involved in every aspect of retail, both brick-and-mortar and e-commerce. Along with owning and running his own retail shops, he is currently Director of Operations for a nine location retail chain. His love for problem solving has led him to work with multiple retailers to streamline processes and leverage tech to stay competitive.

Nathan Oertel

Co-Founder & CTO

Nathan has been architecting solutions for 15 years. He has a unique ability to break down problems and understand the underlying issues and motivations. He has spent the last 10 years working on projects in the e-commerce and warehouse management spaces and has a deep understanding of the hurdles and roadblocks being faced.

Matthew Tallarico

Co-Founder & COO

Over the past 15 years, Matt has had the honor of stewarding several successful businesses across multiple industries in SaaS and retail. Having exited his previous company, he understands the resourcefulness, creativity and scrappiness it takes to successfully build a solutiuon that meets our users needs while making them the center of every decision.