In retail, high prices are not always an issue if people feel that they have found the correct match. In fact, most of them will find some wiggle room in their budget to make it work as long as you employ the right service to sales techniques.

But I soon learned that if you want to find the perfect fit and increase sales through customer service, then you’ll need a staff of trained retail professionals that can use suggestive selling for promoting sales.

The secret to discovering a way to sell is understanding the customer’s needs and figuring out how you can relate that back into your product. Click To Tweet

It might not be easy, but it has to be done by somebody.

1. Use Add-Ons In Order To Increase Your Sales

It’s easy to get caught up in the big picture of sales, but it turns out that providing some extras can have a huge impact on your bottom line. The trick is figuring out what else you could offer them before they leave.

2. Pay attention to Customers’ Reviews

One of the most common mistakes that retailers make is not listening to their customers. Give your sales associates a chance to ask questions and get insight into who they’re talking with or what drove them here in the first place.

The more you know about customer service techniques like what drives your customers, the better equipped you are to provide them with a solution. When they feel like someone is listening and understands their needs, it’s easier for them to trust that person enough in order for an exchange of goods or services.

3. Sales Engagement

Through casual conversation, one of your salespeople discovers a customer is purchasing a present. The sales engagement must never conclude with a single present purchase, but instead should extend with the salesperson inquiring, “So, how can we be of service to you?”

If you’re buying a present for someone else, make sure to remind the customer how valuable they are too.

4. Offers

When leveraging on sales to service techniques to boost revenue, you may be thinking that Amazon is the sole retailer to offer convenient reordering of items, but you may provide a great deal of services for your clients by giving subscriptions for products like toilet paper and dog food. That way they don’t have to constantly go shopping every couple of weeks.

This means you can now increase your revenue by adding this convenience. Your reputation will also improve because people are more likely to post about their experiences on social media.

5. Consumer Confidence

Giving customers the option to return items can be a great way for them to find other things they like without feeling pressured. I learned this from my own experience as a customer.

For those of you who are on the fence about buying something, don’t worry! If it doesn’t work out for your needs, all you have to do is return it. That’s right – no worries!

6. SME

Sometimes your customers will occasionally seek information that can’t be answered by every associate. It’s critical to have a person with product expertise on hand at all times to keep customers pleased and keep them in the store. 

Having SMEs around is great for all types of retail, but you need to be careful about how they are handled. Make sure your staff knows what’s up if an SME needs help.

Jane walks into our store hunting for hiking footwear that would perform in the desert of Arizona. Bill may not be able to answer her queries, however he knows someone who knows: Sally.

When speaking with Sally, I would tell her: “Hello, my name is Jane. She’s on the lookout for a pair of hiking booties.”

I was thrilled to take over our hiking footwear expert’s duty and assist a new buyer when he departed.

And, with that connection in place between the customer and me as an SME, she didn’t feel like I was ignoring her questions.

7. Queries 

People sometimes walk into our store knowing exactly everything they want. They already know the brand, size brand, and model prior to walking through our doors. In fact, there are days when I think unicorns actually exist!

If your sales or customer service team doesn’t have a good response to their customers’ questions, the customer may leave empty-handed.

On the contrary, customers might not know what they want or need. You can help them by asking all sorts of questions to identify products that would best meet their requirements and show them where those items are located in your store.

Now that you know this, it’s time to find a better product and show them why they should be your number one choice.

• This product is like the one you wanted because it has many of the same features.
• This item is better suited to meet your requirements because of this reason