6 Reasons Why Images Can Help Boost Conversions

Here are six reasons why product images are really important for e-commerce businesses.

1. Draw Attention to Yourself.

Your cover photo is the first thing a buyer will see when they view your profile. The human brain can process images 60,000 times faster than it can interpret words. Product photos can be especially tricky.

2. Show Products in Use.

As a brand, you have the challenge of providing your customers with a shopping experience that mimics that of a physical store, but online.

3. Beat the Competition.

There are dozens of similar products on the market. However, if you upgrade your product photos instead of using retail stock images, you will win the race.

4. Build Your Brand Image.

Why invest time in e-commerce images? Because people can remember the content of 2,500 pictures with over 90 percent accuracy 72 hours after looking at them for only 10 seconds.

5. Increasing Sales, Decrease Refunds.

If you want to make more sales and avoid frustrated, angry buyers, it’s important to be as precise as possible.

6. Get Social Media Attention.

Social media channels like Facebook and Twitter allow for more creativity and originality than shopping sites like eBay, Etsy, and Amazon. Make your followers and fans talk about and share the content you post.

Where to Find Images for Your Website

In the world of e-commerce, a picture can be worth a thousand dollars.

Professional images are extremely important for boosting sales and taking businesses to the next level.

There is a fine line between professional images and average images.

Now that we’ve covered the basics of how images can be used, let’s look at how we can use different types of images for different situations.

What Images Do You Need?

You need four types of images for your online website.

1. Product images for product pages.
2. Category images for different product categories on the store.
3. Lifestyle photos for headers, banners, secondary product images, and content marketing
4. Stock images for blog posts, social media, and ads.

Product photography is important for online stores because it can help convert shoppers into customers. Good product images can make products look more appealing, and this may convince shoppers to buy the products.

Product images are extremely important in providing the best possible product descriptions. By having high-quality photos, you can increase your conversion optimization and make your product pages more effective.

Product images are important because they provide potential customers with their first impression of your product. A well-designed image can help a customer understand what your product is and whether it is something they are interested in. Product images also play a role in helping customers find your product when they are searching online.

According to inc.com “People form a first impression in a mere 50 milliseconds”

To ensure your products are as attractive as possible, make sure you provide high-quality, clear, and high-resolution photos. Also, include several photos with different perspectives so that customers can get a full view of the item. Lastly, make sure your photos are loading fast so that you don’t lose potential sales.

How to Get Product Images?

If you want product images for your website, there are a few ways to go about it. You can get them from manufacturers, take photos yourself, hire a freelance product photographer, or hire an agency. Whichever route you choose, make sure the images are high quality and accurately represent the products on your site.

Ask Photographs from the Manufacturer

If you are looking to get images for the products your website sells, one option is to ask your supplier or manufacturer for them. In many cases, manufacturers will provide product images free of charge.

Your product images from the manufacturer are of professional quality, but you might have to pay for a model’s face to be shown.

This is an inexpensive way to get images of your products, but you may find the same pictures being used on other sites selling the same products from the same suppliers. So, you won’t have a unique or personalized touch in the photos.

Take Your Own Photos

Taking your own product images can be the best option when you can’t find any from suppliers.

This can be a tough task to undertake if you’re not careful. If you don’t take the time to get good product images, you could end up with photos that are low quality and won’t help convert customers. Make sure you invest in decent photography equipment and have the skills to produce high-quality images.

If you want to keep your conversion rate high, it’s essential to invest in good photography and videography equipment and develop the skills necessary. With a little work, you can establish a solid photo and video team for yourself.

While it’s not a silver bullet, you can certainly manage this with skill and finesse.

Hire a Freelance Photographer

Hiring a freelancer to take your product shots is a good option if you’re unable to purchase a professional camera or lighting setup. It’s also a great option for medium-sized businesses that are unable to afford an agency.

Freelance photographers offer a much more cost-effective option for businesses that want to save money while still getting high-quality photos.

The photography expert can improvise his location, lighting, and camera settings to create some quality images of your product.

Hire a Professional Agency

From finding professional models and photographers to booking a studio and purchasing equipment, agencies offer everything needed to create beautiful, high-converting imagery.

To get product images, you need to hire models, find a studio space, and gather the necessary equipment.

Product photos can cost anywhere from $25 to $50 each, depending on the volume. There could also be some additional costs, such as transportation and delivery.

If you want to guarantee the best image quality, it’s often worth outsourcing to professional agencies. While there is a cost to this, you can be certain of receiving high-quality work.

Other Photo Sources

There are a few different places you can get images for your store, blog, or website. You can use stock photos, images from social media, royalty-free images, photos of actual people using the product, or find free images on Google.

Stock photos are a great option if you need professional-looking photos and don’t have the time or budget to take your own. There are many stock photo websites where you can purchase high-quality photos.

The images you use on your company’s website, blog, and social media accounts are incredibly important.

So, here are different ways you can get those random pictures.

Creative Commons: Creative Commons is a type of licensing that allows the free use of copyrighted material for non-commercial purposes. You can use the images available under this license for your website without any copyright issues.

Public Domain Images: Public domain images are those images that are not protected by intellectual property rights and anyone can use them without taking permission from the owner. You can get these images from various websites that offer a huge collection of public domain images.

What is the Best Size for Website Product Images?

The best size for website product images is typically around 1000 by 1000 pixels. This size allows for the image to be large enough to be seen clearly on most devices, while also not being so large that it takes up too much space on the page or loads slowly.

What Should be Included in a Product Image?

A product image should include a clear and accurate representation of the product, as well as any relevant details or information. The image should be high-quality and professional and should be sized appropriately for the platform on which it will be used.

Conclusion

Every component of an e-commerce business needs images. You can’t ignore them if you want to improve your conversion rates. The best product images for website are the ones that give your customers a better idea of what they’re buying, help increase the perceived value of your product, and make your website look more credible and trustworthy.